OT: Gala 0 of ‘Operación Triunfo’: that is how life started reside on Amazon Prime Video | Television | EUROtoday
“You have to sponge off,” says the councilor of set quantity 3 of the Terrassa Audiovisual Park to the greater than 300 individuals who occupy the 2 pits of the brand new Triumph operation. It is a verb that they’ve utilized in this system for a number of editions, to forestall the monitor viewers from leaving giant empty areas that would spoil the shot. “The pit is the engine of OT. Attitude!”, he encourages them, just some minutes earlier than reside life for the on-demand tv business begins on Monday evening.
María José Rodríguez, head of authentic content material at Prime Video Spain and Portugal, the corporate that has relaunched the competition, warns that no platform on the earth has proposed reside protection like that of this mission. It shouldn’t be a broadcast of just some hours, like a sporting occasion or a live performance, however reasonably a steady broadcast plan that may final three months, till February 19. There shall be weekly galas each Monday, a post-gala instantly after and a reside nighttime present from Tuesday to Saturday. Not counting the broadcasts on Twitch, a reside video platform owned by Amazon, and the 24-hour monitoring of the academy on YouTube. This time, along with Spain, the published shall be accessible for thirty international locations, together with all of Latin America.
“A lot of shit, Chenoa!” They shout on the new host of this system shortly earlier than beginning to broadcast. The encouragement comes from a kind of two pits on the set that give the sensation of a live performance corridor. Inside there are spectators of virtually all ages. Some are so younger that they weren’t born when Triumph operation It debuted on La 1 in 2001, with Carlos Lozano as presenter and Chenoa herself as a contestant. The similar will be stated of lots of the 18 candidates on this version, lots of the dancers and even among the academy’s lecturers.
Chenoa presents with emotion, with poise and with out written texts within the teleprompter, though with a earpiece. She already warned about it a couple of days in the past on the official presentation of this system. These youngsters, all below 27 years previous, are very totally different from the primary triumphs: They have been born with a digital camera of their face. The program has all the time been pure demoscopy of Spanish youth. The roots of Cris, one of many first contestants to seem on display, are unfold between Tenerife, Equatorial Guinea and Zamora. Omar has been moonlighting for years to make ends meet and Álvaro Mayo is captivated with astrology. He says it is a great way to begin a dialog for the WhatsApp era, who write messages as a result of they’re anxious about speaking on the cellphone.
The 2023 candidates are additionally the TikTok era. During this gala 0, their inventive debut, they’ve at the very least eight targets of all dimensions and shapes watching whereas they carry out. But they appear snug on a stage with greater than 400 sq. meters of screens and dozens of spotlights. It can also be clear that they’re the Spotify era (or Amazon Music, to cite the boss) because of the nice variety of their setlist. Ruslana is the primary to behave. She is eighteen years previous and sings I really like Rock ‘n’ Roll cas if she had composed it herself, though The Arrows launched it in 1975. Approximately three Ruslanas in the past. Violet chooses the Crazy by Willie Nelson that was popularized by nation singer Patsy Cline in 1961. And Salma retains the bolero A love storyadditionally from a couple of Ruslanas in the past.
Paul awakens the primary gestures of astonishment among the many viewers along with his interpretation of Way down we go. He is from the identical city as Rosa López. And she additionally has a prodigious voice, which she accompanies with electrical actions.
Same content material, new consumption
It is clear that when specialists speak concerning the attainable overtaking of on-demand tv with respect to linear tv don’t check with content material however to the mode of consumption. What two codecs like Save me (now on Netflix) and Triumph operation The large Spanish bets on worldwide platforms for this season make it fairly clear.
Tinet Rubira, director of the manufacturing firm Gestmusic, creator of this system, laughingly resorts to hyperbole to outline the ambition of this problem. “The two phrases that we have repeated the most these days are that we are making history and that the audiovisual world is watching us,” she tells this newspaper. “We know that if this works, we are opening a door that will not close again,” she continues.
It shouldn’t be about attracting tens of millions of viewers, as occurred within the first editions broadcast on Spanish Television and Telecinco, however about opening new avenues of enterprise. The legendary program has needed to adapt to the circumstances in order that Amazon, the most important bazaar on the planet, turns into its new dwelling. “Alexa” was one of many first phrases Chenoa stated final week when she introduced this version of the musical format to the media. She then introduced that the tv academy would this time grow to be an enormous showcase. The little factor that the followers won’t be able to purchase from what they see in it is going to be the cameras. The connection of the artists born in it with the Amazon Music sound platform can also be greater than deliberate.
For Prime Video and Gestmusic, an professional manufacturing firm in musical codecs, Meteor bathe a Your face is acquainted to me, managing your entire authorized and business framework concerned within the joint exploitation rights, and this time for greater than 30 international locations, of the songs that shall be performed within the contest has concerned greater than a 12 months of labor. “The music industry understands that this is also an experiment, and that it opens new possibilities for its product on music platforms. streaming”Rubira warns.
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