Borja Prado makes his resignation efficient as president of Mediaset: “I have always provided my help, defense and collaboration” | EUROtoday

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The former president and former CEO of Mediaset, Borja Prado, leaves the audiovisual group after 23 years “of a long period of service”

Borja Prado
the previous president of Mediaset, Borja Prado.THE WORLD
  • Companies Borja Prado will resign as president of Mediaset after a yr and a half in workplace

Just 15 days after the information broke of the resignation of Borja Prado as president of Mediaset Spain, the businessman made his resignation efficient this Tuesday by presenting it to the Board of Directors of the audiovisual group.

Starting January 1 Borja Prado Eulate will now not be both the president or a member of the Board of Directors of Audiovisual Group Mediaset Spain Communication thus placing an finish to the discrepancies which have existed in latest months between Prado and the corporate’s CEOs, Alessandro Salem and Massimo Musolino.

“It is the culmination of a long period of service for the Mediaset Group”, have been the primary, solely and transient public phrases of the businessman. “I have always given Mediaset my help, defense and collaboration since, more than 23 years ago, I was appointed director,” he added.

The former president of Endesa got here to the corporate as a wager of Silvio Berlusconi to straighten the course of the group and alter its editorial line, after being displaced by Antena 3 as probably the most watched channel in Spain.

However, the brand new reorganization after the arrival of Salem It restored powers to Prado, whose place was presently solely linked to institutional features, whereas the load of the content material fell on the couple of CEOs. This institutional work fell brief for the businessman, which is why, together with sure and controversial choices relating to the content material, he was more and more pushed away till Prado I made the choice to depart Mediaset.

Prado was appointed advisor of Mediaset Spain in 2004, coinciding with the itemizing of the audiovisual firm, first with the unbiased class and, later, with the proprietary class.

On April 20, 2022, he was appointed president of Mediaset Spain, succeeding Alejandro Echevarra. During his presidency he has efficiently led the corporate via the takeover course of, segregation and subsequent merger by absorption with the group’s father or mother firm, MFE-MEDIAFOREUROPEone of many duties that Berlusconi entrusted to him and which culminated final May.

The patriarch of the Berlusconi He supposed to create a big European media conglomerate that may rival the big platforms and entrusted the work of beginning it to Prado. After that, he continued to carry the presidency of Grupo Audiovisual Mediaset España Comunicación.

It is no surprise, subsequently, that the phrases that the Board of Directors devoted this morning to the previous president of Endesa when he introduced his resignation, during which they thanked him “for the time, dedication and support that he has given at all times and the invaluable contributions he has made to the company during all these years“, particularly within the financial subject the place Berlusconi had each confidence in him to wash up the corporate.

In phrases of content material, the ‘new’ Mediaset continues to seek out its route with a season marked by the top of Salvamethe community’s iconic program through the earlier stage of Paolo Vasileand the transfer to the afternoons of Ana Rosa Quintana to get well the strip.

However, the launch of the brand new programming has been marked by the failure of Chinese Storiesthis system with which Mediaset put Jorge Javier Vzquez to compete on the strip Pablo Motos y The Anthilland that hardly lasted a month on the air earlier than being canceled.

Now, the corporate has opted for the signing of Carlos Franganillo from TVE to refloatr its information, which joins Francisco Moreno, former sole administrator of Radio Televisión Canaria as a duo destined to revive one of many community’s flagships.