Inflation weighs on gross sales of Christmas items | EUROtoday

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At the Westfield Forum des Halles shopping center, in Paris, December 8, 2023.

Under a rain of flashes, Manon screams. Never thoughts. It’s a vacation. Stéphanie Bidault and Théo Leblaye got here to have their 15-month-old daughter photographed on Santa’s lap, within the Créteil Soleil purchasing heart (Val-de-Marne), Sunday December 17. Made in a white and gold decor, for 15 euros, the photograph “will make a gift for both grandmas”. Their eldest daughter, aged 13, will probably be entitled to a “little gem”whereas their son will get a PS5 video games console, bought for 400 euros on the finish of November throughout “Black Friday” operations. ” For the first time “the entire household chipped in.

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The brothers and fogeys of the couple will probably be entitled to “a useful gift”a “fryer or dishes”, it relies upon. To finance their end-of-year purchasing, the couple dipped into the funds from their Carrefour and E. Leclerc loyalty playing cards and acquired their foie gras in supermarkets. “from the first promotional operations in November”. But “because all prices have increased”, neither Stéphanie nor Théo, in debt from the development of their home in Bretigny-sur-Orge (Essonne), will make any presents this 12 months. A primary.

On the eve of Christmas, inflation haunts many of the clients of this purchasing heart with 270 manufacturers. And, clearly, its affect on the buying conduct of the French is bothering its merchants. Because the top of the 12 months weighs closely on distributors’ accounts. Large meals retailers obtain 9% of their annual turnover within the final 4 weeks of the 12 months, in accordance with information institute Kantar Worldpanel. That’s a whopping 9 billion euros generated at E. Leclerc, Carrefour and different Intermarché in France.

Four weekends in December

Perfumes promote 20% of their perfumes in December. The month represents round 760 million euros in turnover within the cosmetics circuit dominated by Sephora in France. And, nonetheless throughout this month, toy shops often get virtually 30% of their annual gross sales. “December is the month when many clothing brands report their operating results”provides Yohann Petiot, common delegate of the Commerce Alliance.

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On paper, the calendar for the 12 months 2023 is good, acknowledges Alexandre Liot, director of the Galeries Lafayette division retailer on Boulevard Haussmann, in Paris, which has already welcomed 200,000 folks through the weekend of December 16 and 17. “It will probably be less on December 23 and 24, taking into account vacation departures”, agrees the supervisor. But, no less than, in all places in France, the sector advantages from the opening of its factors of sale over 4 weekends in December, earlier than the New Year’s Eve deadline. “Physical commerce can benefit from the purchases that the French make at the last minute”predicts Emmanuel Le Roch, common director of the Federation for the Promotion of Specialized Trade (Procos).

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