The Alea Media phenomenon: the unknown manufacturing firm that sneaks Spanish collection into Netflix’s world prime | EUROtoday

Get real time updates directly on you device, subscribe now.


‘Patria’, ‘El Silencio’, ‘Entrevas’… Aitor Gabilondo’s manufacturing firm was born in 2017 and has already managed to determine itself as a driving power for profitable collection, surpassing ‘Stranger Things’ or ‘Bridgerton’ within the variety of views.

Jos Coronado in a scene from ‘Entrevas’.THE WORLD

Who might boast of sneaking a collection into the Netflix rankings? made in Spain above productions rompercords as Stranger Things,Bridgerton o Black Mirror? Quiz Vancouver Media with its hyper-exported The Money Heistwhich now revives with the spin-off from Berlin. Few circumstances extra notable than that.

Very good, however who might be capable of obtain a triplet? The medal in query is for Atitor Gabilondoscreenwriter, nephew of the grasp of journalism with whom he shares a final identify and creator of That Media, a small producer with 16 staff. “Ten days ago, which is when the Netflix lists came out, we didn’t even have a communications department. We also don’t have a proper website or a profile on Twitter, it’s all under construction,” Alea Media sources say.

Only 5 Spanish collection are among the many most watched on Netflix this yr: Entrevas 1 y 2, The silence, The snow woman y Welcome to Eden. The firm of streaming shares this knowledge for the primary time in historical past, though in a approach that’s “opaque and quite difficult to interpret.” Within that desired prime 100, Gabilondo’s manufacturing firm boasts of getting three collection; No different manufacturing firm in our nation has achieved one thing comparable earlier than.

The first two seasons of Entrevas accumulate, along with The silence, 353 million hours watched, rating 53rd globally out of a complete of 18,214 collection in 2023. Both have been produced by Gabilondo, who additionally indicators The silence as a creator. The curious factor is that, regardless of having an English dubbing – its title overseas is Wrong Side of the Tracks-, Entrevas It just isn’t out there in lots of international locations. “Imagine if it were accessible throughout the world, the numbers would be amazing,” they are saying from Alea Media. “We have asked Netflix, without success, for a report on which countries the series is being watched the most.” They contemplate that, each for them and for the general public, it’s fascinating “how such a local story, which takes place in Vallecas, has achieved such international projection“.

With an excellent profession that features tasks corresponding to The Commissioner y Journalists, Gabilondo determined to embark on his personal path in January 2017 by founding Alea Media. The new child producer with the monetary help of Mediaset, changing into one of many greatest bets of the audiovisual group, which owns 40% of the shares. Among different giant firms corresponding to La Fbrica de la Tele, Unicorn Content, Bulldog TV, or Cuarzo Producciones, the youngest Alea Media rapidly discovered its place on the tv grid, attaining an incredible influence.

“Getting three of Alea Media’s series to be in the top 100 of the most watched series on Netflix worldwide was a really difficult milestone to foresee. But this is a team effort and we like to surround ourselves with the best professionals to aspire to the highest,” Aitor Gabilondo explains to EL MUNDO.

From such synergies arose Live with out permissionthe story of a Galician drug trafficker performed by Jose Coronadowho had already collaborated with Gabilondo on The Prince. The plot joined the style of drug-related fiction that skilled a increase world wide, with examples corresponding to Faria or the award-winning Narcos. Live with out permission It quickly grew to become Alea Media’s masterpiece, attaining a really notable reception: the tandem fashioned by Coronado and lex González catapulted the collection till it grew to become one of many highlights of the 2020 season.

A scene from the filming of the second season of 'Entrev
A scene from the filming of the second season of ‘Entrevas’.That Media

The final of your bets, Entrevas, represented a brand new foray into the world of fiction with the manufacturing firm’s favourite actor, José Coronado, taking part in the main function. With it, Alea Media repeated the profitable components of the double display screen, already examined with Live with out permission: ambas collection They had been first broadcast on open tv, later changing into a part of the Netflix catalog. The conquest of this new platform marked an achievement for the manufacturing firm that, with simply six years, has established itself as one of many important references within the creation of fictions inside the nationwide audiovisual panorama.

Its peak got here in 2020 with the difference of Patria, Fernando Aramburu’s bestseller about how the battle derived from ETA terrorism had left its penalties on households that, sooner or later, had been buddies. The consequence? A manufacturing for HBO that was established as probably the most considered collection in Spanish on the platform in Europe and which was later broadcast on Telecinco with a beneficiant viewers share.

How did they handle to seek out the important thing? According to Gabilondo, its components, not like that of Coca-Cola, isn’t any secret: “Success at Alea Media is in maintaining the ability to impress you with the stories that are close to us and, of course, be brave to face the challenges to conscience, because that’s what fiction is for. “Fiction is to speak about issues that aren’t or can’t be talked about.”

HBO, Netflix, Prime Video, Mitele+… If one thing is clear, it is that Alea Media does not marry a single platform. “It is what permits us to create high quality tasks, having fun with the liberty that being beneath an exclusivity contract doesn’t offer you,” the production company states. They still cannot advance all the projects they have pending in 2024, although they assure that there are many. However, they claim to have signed an adaptation of the book with Disney+ I addicted, by Javi Giner, directed by the author himself.