hypermarkets and supermarkets quickly to be compelled to tell shoppers | EUROtoday

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PThrough the voice of its Minister of the Economy, Bruno Le Maire, the federal government had promised motion in opposition to “shrinkflation”, this industrial apply which goals to scale back the amount of a product with out decreasing its value, and even by decreasing it. growing. Although this will likely appear stunning, it’s however authorized. A draft decree has simply been notified by France to the European Commission to control this apply, BFM Business has realized.

“It’s a scam, it’s scandalous,” Bruno Le Maire was indignant final summer time. “This practice is increasing. We are not here to line the pockets of industrial giants,” continued the minister, regretting the ignorance obtainable to the buyer. The draft order due to this fact offers for the duty of a transparent and exact point out of a attainable weight discount on the product packaging.

Indicate “visibly” the adjustments

The decree stipulates that distributors should point out, “directly on the packaging or on a label attached to or placed near” the product, the burden discount. The goal is for the buyer to have the ability to simply learn that “the quantity sold has increased from X to Y and its price has increased by X% or by X euros”.

READ ALSO Manufacturers are discreetly decreasing portions with out decreasing costsIf Brussels validates the decree, distributors will due to this fact should register the modifications “visibly and legibly”, with characters of the “same size as that used to indicate the price of the product”. On the opposite hand, “prepackaged foodstuffs of variable quantity and non-prepackaged foodstuffs [vrac] » are not concerned, specifies the decree.

The decree could be published in the Official Journal at the end of March 2024 and would enter into force on the first day of the month following its publication.

Up to 15,000 euros fine

In its decree, the government targets hypermarkets (with a surface area of ​​2,500 square meters and more) as well as supermarkets, from 400 to 2,500 square meters. Stores below this surface area (mini-markets and general food stores) will therefore not be affected.

READ ALSO Shrinkflation: McDonald’s suspected of having reduced the size of certain productsBrands which do not respect this measure “will be liable to an administrative fine the amount of which may reach 3,000 euros for a natural person and 15,000 euros for a legal entity”, specifies the decree. Fraud Repression brokers may demand an finish to noticed violations.

Industrialists involved in the long run

The resolution to make distributors accountable responds to the federal government’s need to rapidly implement this measure, explains Olivia Grégoire, Minister of Commerce. Obliging producers to point adjustments in weight and value on their merchandise would have postponed attainable software to 2026, “at a minimum,” she defined.

But, in the long run, they won’t escape it. “France will work, as a part of the upcoming revision of the Inco regulation [information du consommateur, NDLR]in order that this topic of shrinkflation may be the topic of exchanges on the European stage and that this show obligation can relaxation on producers, which as we speak just isn’t attainable given present rules” , defined Olivia Grégoire’s workplace to BFM Business.