Auto Insurers Can Go With the Flo | EUROtoday

Those ubiquitous insurance coverage adverts, with characters like Progressive’s Flo, or Geico’s Gecko, have been most likely a bit more durable to identify in 2023.

Home-and-auto insurers confronted powerful situations as they labored to extend their charges to maintain up with some fast-rising declare prices and in the reduction of on advertising and marketing spending. But with underwriting efficiency at Progressive steadying in the newest experiences, and inflation in auto-repair prices slowing however sticking round in car-insurance prices, it wouldn’t be a shock to see Flo a bit extra in 2024—in addition to flows into shares comparable to Progressive.