World macro survey: Spaniards devour music greater than three hours a day, greater than the typical | EUROtoday

Respondents more and more determine extra listening channels and defend human creativity towards AI, however 31% follow unlicensed music.

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A survey carried out by the worldwide affiliation of file producers IFPI based mostly on 43,000 interviews with individuals between 16 and 64 years previous has come to the conclusion that Spaniards hearken to a median of 21.6 hours of music per week, nearly an hour greater than the world common.

The research, titled Engaging with Music 2023, It is the most important on music consumption ever disclosed and takes knowledge from 26 nations. What does the information detect? First: the demand for music is increased than ever. All these surveyed by the IFPi spend 20.7 hours per week listening to music, in comparison with 20.1 hours within the 2022 survey. In the case of Spain, common consumption in 2022 was 20.9 hours weekly.

Second, that the world interacts with music via increasingly more strategies. 79% of the individuals consulted are conscious that There are extra methods to hearken to music than ever. Furthermore, the typical respondent identifies greater than seven completely different strategies for interacting with music (within the case of shoppers in Spain, the strategies for listening to music rise to a median of seven.5), though they’ve a essential sense of technological change. There is a excessive consciousness of synthetic intelligence (AI) amongst music shoppers, however 79% of respondents imagine that human creativity is important for music creation. 74% of individuals conscious of AI’s musical capabilities agree that AI shouldn’t be used to clone or imitate musical artists with out authorization.

Third conclusion: the market streaming audio continues to develop, led by the streaming subscription audio. 73% of individuals say they hearken to music via music companies streaming licensed audio (subscription and advertising-supported). The report detects a development within the time spent listening to music on music companies streaming, additionally in Spain, though Its market penetration is under the world common: 45% of Spaniards in comparison with 48% of all respondents say they hearken to music with paid subscriptions.

What will we hear? Pop stays the preferred style on this planet, however total, respondents listened to greater than 700 musical genres and native music is more and more in demand. 57% of individuals worth with the ability to entry music from anyplace on this planet, the proportion is increased amongst respondents between 16 and 24 years previous (65%). On common, music shoppers all over the world listened to greater than eight completely different genres of music through the earlier yr.

Respondents imagine that music is necessary for their psychological well being (71%) and their well-being (78%). Unauthorized music continues to be perceived as a big downside however 29% use unauthorized or unlawful methods to hearken to or receive music. In Spain the determine is increased, 31%.