rise from Europe 1, Inter in type, issues for RTL and RMC | EUROtoday
Get real time updates directly on you device, subscribe now.
Lhe radio station has as soon as once more misplaced listeners, sufferer of the decline in automotive journey, teleworking and the “war for attention” towards social networks. If nonetheless 38.7 million French folks take heed to it every single day throughout the week, there are round 600,000 fewer than a 12 months in the past, in keeping with the outcomes of the Médiamétrie institute printed this Thursday, January 11 for the months of November and of December. Some radio bosses console themselves by saying that the bottom level might have been reached initially of the 2023 college 12 months, as a result of the radio was then turned on by 500,000 fewer French folks.
Let us summarize in a number of phrases the rating of generalist stations: France Inter stays a robust chief out of attain, RTL and RMC undergo from being backed by a tv group, whereas Europe 1 model Vivendi-Bolloré confirms its comeback with energy of attraction by Pascal Praud.
France Inter nonetheless within the lead
A public radio station stays probably the most listened to in France: France Inter, with 12.5% cumulative viewers (+ 0.1 level), or 6.9 million listeners (and an viewers share of 13.7% , down 0.3 factors over one 12 months). “These excellent results close a year of record audiences, with a powerful morning show which gains nearly 200,000 listeners in one year and eclectic programs which reach new audiences on air and digital,” rejoices Adèle Van Reeth , station director.
However, she doesn’t point out the disappointing efficiency at 5 p.m. of the present So far, so good of the trio Maïa Mazaurette, Marine Baousson and Marie Misset, which misplaced 46,000 listeners over one 12 months in comparison with Charline Vanhoenacker’s band. “We are gaining 100,000 faithful compared to the start of the 2023 school year, these results are encouraging,” the radio desires to imagine.
Proof of its rigidity within the face of its decline, RTL, France’s main personal station, refuses to touch upon the disappointing outcomes. It misplaced 0.7 level in cumulative viewers over one 12 months, to 9.7% and, extra severe for its promoting income, 1.4 level in viewers share, to 11.4%. “We are reaching the limits of rapprochement with M6,” complains a competitor. Ditto to a lesser extent for RMC, which fell by 0.1 level, to five.7% cumulative viewers, nonetheless beneath the 6% threshold. The Altice group station prefers to recollect the great performances of the morning present by Apolline de Malherbe and theAfterfootin addition to the rise in listening time.
Music radio stations are again
Last of the generalists, at 4% cumulative viewers (+ 0.4 factors), Europe 1 confirms its back-to-school rebound, clearly pushed by the arrival of Pascal Praud, the star of the CNews channel which additionally belongs to Vivendi. “The return to school dynamic is growing for Europe 1 and we are delighted; it is the result of in-depth work carried out with fervor by all the teams. With 92% of its quarter-hours increasing, this wave marks, for the second time in a row, good progress for our station. Not only are more listeners listening to us but also more loyal,” says Constance Benqué, president of Lagardère News (Europe 1, Paris Match, The Sunday Journal, Europe 2, RFM…). France Bleu continues to say no, to 4.8% (-0.1 level). The arrival of program director Yann Chouquet, from Inter, ought to enable the station run by Céline Pigalle to relaunch.
Still the third radio station within the nation, France Info has a cumulative viewers of 9%, down barely by 0.2 factors, with a nonetheless sturdy morning present, now hosted by Jérôme Chapuis. France Culture follows its path as a “knowledge” station and attracts 1.9 million listeners, a rise of 0.3 factors (3.4% cumulative viewers).
Music stations can rejoice. They are attracting once more, regardless of competitors from music streaming platforms like Spotify and Deezer. Among them, we will notably observe the great performances of the chief NRJ (7.8% cumulative viewers, + 0.4 factors), Nostalgie (6.1%, + 1 level) and Skyrock (6.2%, + 0.6 factors). Unlike the beginning of the 2023 college 12 months, Radio Classique, from the LVMH group and whose new editorial director is Hervé Gattegno, wins the match towards the general public France Musique: 2% cumulative viewers (+ 0.3 factors), towards 1. 9% (+ 0.1 level) for the station managed by Marc Voinchet. The Les Indés Radios group (128 stations) elevated by 0.4 factors, to 13.2%.
https://www.lepoint.fr/economie/audiences-radio-remontee-d-europe-1-inter-en-forme-des-soucis-pour-rtl-et-rmc-11-01-2024-2549505_28.php#xtor=RSS-221