what’s the new child DAZN value? | EUROtoday

This is precisely the whole question: how much is the French championship worth today? If Vincent Labrune, president of the Professional Football League (LFP), cherishes the sweet dream of seeing TV rights reach one billion euros per season, in reality, it is much more complicated. In terms of attractiveness and spectacle, Ligue 1 was clearly left behind by the Premier League, but also by the other major European championships. France also fears the lack of headliners: after the departures of Neymar and Messi, Kylian Mbappé could follow in the coming months.

“Don’t expect DAZN to be the white knight of French football finances,” says Martin Ross. Its proprietor has the funds however completely no urge for food to keep up bleeding money circulate. » In this sense, the English broadcaster would work in complement relatively than going it alone. “DAZN can definitely set up itself in a tender French market missing competitors. But we are able to think about that that is executed in collaboration with current gamers like Canal+, relatively than in competitors with them. »

Already an settlement in place with Canal+

DAZN has already established hyperlinks with the principle protagonists of French TV rights: for a number of months the platform has been providing the 2 matches per day broadcast on Canal+, particularly the Saturday night poster and the Sunday afternoon match at 5 p.m. h 05. More just lately, DAZN has simply introduced that it’ll additionally present its subscribers two National matches every day. On the appliance, you can even see fight sports activities, the NFL, the Women’s Champions League but in addition the Belgian championship. The subscription is at the moment at 9.99 euros per 30 days with out dedication, earlier than growing to 14.99 €/month in July.

However, this new rising participant additionally raises doubts, notably relating to its monetary administration, as Martin Ross demonstrates. “DAZN has accumulated losses exceeding $6 billion over the last four reported financial years (2019, 2020, 2021, 2022). It is desperate to become profitable, in part to attract outside investment and possibly return to the idea of ​​an IPO. The French market and consumers must not be fooled by DAZN’s past. It’s not the “Netflix of sports.” This mannequin didn’t work and DAZN elevated its subscription costs, diversifying its income sources (tv, sports activities betting and e-commerce) in an try to grow to be worthwhile. » While over-the-counter negotiations proceed between the broadcasters and the League, it stays to be seen what function DAZN will play exactly on this umpteenth recomposition of TV rights for French soccer.