Apple surpasses Samsung because the main cell model for the primary time in 13 years | Technology | EUROtoday

It is a big change within the dynamics of the worldwide marketplace for smartphones: Apple has surpassed Samsung as the primary cell phone vendor for the primary time since 2010, based on preliminary information from the annual report of the consulting agency International Data Corporation (IDC). The international market of smartphones skilled a 3.2% decline in gross sales in 2023, reaching 1.17 billion models, which is the bottom annual quantity in a decade. According to the consulting agency’s information, Apple achieved a market share of 20%, with greater than 234 million telephones bought (its share final yr was 18.8%), whereas Samsung bought 226.6 million models. and is left with a share of 19.4%. In 2022, Samsung was the chief, with 21.7%, which represents a drop of greater than 13% in its gross sales. Xiaomi, OPPO and Transsion occupy third, fourth and fifth place, respectively, though 31% of market gross sales go to different sellers.

Nabila Popal, analysis director at IDC’s Worldwide Tracker group, explains: “Although low-end Android players like Transsion and Xiaomi showed solid growth in the second half of 2023, Apple emerged as the clear winner. “It not only exhibited positive annual growth, but also secured first place for the first time, an achievement achieved despite regulatory challenges and intensified competition from Huawei in China.” Popal attributed the continued success to the rising pattern of gadgets premiumwhich now represent greater than 20% of the market, and highlighted strategic initiatives corresponding to providing interest-free financing plans, as key components driving the adoption of those gadgets premium.

IDC additionally highlights that manufacturers like Huawei, OnePlus, Honor, Google and others are making vital strides within the Android world, particularly within the lower cost vary of high-end gadgets. The consultancy expects a notable market restoration in 2024, supported by robust development within the second half of 2023. The fourth quarter (4Q23) alone noticed development of 8.5%, with 326.1 million gross sales, surpassing the forecasted development of seven.3. The rise of foldable telephones and rising discussions about synthetic intelligence capabilities in smartphones They will toughen the market, based on the consultancy. “The overall change in ranking at the top of the market further highlights the intensity of competition within the smartphones”feedback Ryan Reith, vp of IDC. “This business is heading into a very interesting time, with diverse players and innovative features shaping the future of consumer electronics.”

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