a poster marketing campaign towards the canceled migration coverage | EUROtoday

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Lhe poster marketing campaign deliberate in Briançon by 5 migrant assist associations won’t see the sunshine of day. Five visuals have been deliberate in complete to denounce the migration coverage on the Franco-Italian border, experiences BFMTV

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The associations Tous Migrants, Médecins du monde, the Solidarity Refuge, Cimade 05 and Secours catholique des Hautes-Alpes wished to denounce “the militarization of the border and the absurdity of these borders while adding a message on the question of welcome,” explains Isabelle Lorre, coordinator of the Médecins du monde affiliation in Briançon. “We wanted to say that another policy is possible,” she provides.

“An arbitrary and political decision” in keeping with the associations

The associations denounce an arbitrary and political determination on the a part of the promoting company. “We were careful about defamation, we had a lawyer and we are therefore angry, because we respected the conditions of the advertising agency, there was no hurtful or discriminatory comment,” defends Isabelle Lorre.

The promoting company MediaLine had nonetheless given its settlement, however the firm in the end reversed its determination “at the last minute”. She assures that the cancellation of the poster marketing campaign is a contractual determination. “We had to cancel the campaign, which was reimbursed, for a purely legal question, we relied on our general conditions of sale,” indicated the promoting company.

This poster marketing campaign was to be a part of the worldwide day of commemoration of these killed on the borders, which takes place on February 6.


https://www.lepoint.fr/societe/une-decision-politique-une-campagne-d-affichage-contre-la-politique-migratoire-annulee-03-02-2024-2551459_23.php#xtor=RSS-221

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