Jordan Bardella, the underside of a “Tik-Tok” coverage | EUROtoday

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Supporters of the National Rally take a selfie with Jordan Bardella, during an RN summer meeting in Beaucaire (Gard), September 16, 2023.

It's exhausting to think about your self in a political assembly. The tube Organized band resonates at Duplex, a well-known Parisian nightclub, to accompany the arrival of the night's star, this Saturday, January 27, round 11 p.m. A darkish swimsuit cuts by way of a swarm of telephones turned in the direction of him. The ambiance is festive, punctuated by the subversive lyrics of Marseille rappers, the antithesis of the values ​​that the primary visitor intends to embody. Hundreds of younger individuals of their Sunday finest chant “Jordan, Jordan!” “, laugh when an entertainer dreams out loud of “Jordan 2027” : we are at the launch of the personal team of the president of the National Rally (RN), Les Jeunes avec Bardella.

This isn't just a night out at the disco. We must imagine the symbolic value of such an event in a movement which maintains the cult of the leader and has only ever sanctified one name, that of Le Pen. But Jordan Bardella is carried by a powerful current: opinion. This is evidenced by its entry into the traditional barometer of the 50 favorite personalities of the French, produced by the IFOP for THE Sunday newspaper, published on January 2, where he is the only politician present. He ranks in 30e position, while Marine Le Pen has never appeared there. In the pantheon of consensus and conservatism, in a very masculine list, rises a 28-year-old man imbued with the ideas of the new right, a racialist current of the extreme right, but which the French are still struggling to understand. In the eyes of a majority of them, he is still this young man in a suit and well-combed who follows in the wake of Marine Le Pen and invites himself onto the airwaves every morning. Shoulders forming a right angle (he says he practices sport assiduously), Olympian calm, clear diction, simple words, impactful formulas.

Other polls attest to reputation at its zenith. It is larger than that of Marine Le Pen amongst greater training graduates, center managers and professions, metropolis dwellers, essentially the most politicized and significantly right-wing French individuals. But dig somewhat deeper, and Jordan Bardella stays poorly recognized in public opinion, neither a foil nor solely legible. A imprecise positioning sought by the pinnacle of the RN record for the European elections in June. “Politicians are projection surfaces for voters. And the much less individuals find out about you, the extra they’ll challenge themselvesunderlines pollster Jérôme Sainte-Marie, to whom Jordan Bardella entrusted the coaching of executives and activists of the National Rally. Marine Le Pen, you possibly can't make her a conservative, in order that confines her. Bardella is extra ambiguous. I believe I do know what Marine Le Pen thinks; I'm unsure I do know what Jordan Bardella actually thinks. »

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