Super Bowl 2024, dwell | The Kansas City Chiefs face the San Francisco 49ers | Sports | EUROtoday

Advertisements, one other present

Super Bowl Sunday is right here and, as all the time, there’s a lengthy record of advertisers able to compete for followers' consideration throughout breaks within the recreation. Airing a Super Bowl advert isn’t any simple job. In addition to the 7 million {dollars} {that a} 30-second advert in the course of the recreation prices, manufacturers rent one of the best actors, put money into dazzling particular results and attempt to create an advert that can please the greater than 100 million viewers, or at the very least allow them to keep in mind it.

“It's hard to get attention, and there's really no one recipe,” says Linli Xu, an affiliate professor of promoting on the University of Minnesota. “It has to fit (each) brand.”

That means advertisers need to get artistic and take totally different approaches. Some favorites, like Budweiser's Clydesdales, flip to nostalgia yr after yr. Others attempt to make viewers chortle with mild humor and infinite movie star cameos. And just a few undertake extra critical or emotional tones that ring a bell.

Many advertisers have already launched their adverts forward of Sunday's recreation between the San Francisco 49ers and the Kansas City Chiefs, which airs on CBS and Paramount+ within the United States. Some of those adverts embody Christopher Walken coping with folks impersonating him all day for BMW, rapper Ice Spice sipping Starry after a “breakup” with one other lemon-lime soda, and ETrade spokes infants coming again in an advert displaying them taking part in pickleball – or “basically tennis for babies.”

This yr there have additionally been many reunions in tv collection ads. Jennifer Aniston appears to neglect that she ever labored together with her “Friends” co-star David Schwimmer on an Uber Eats advert, for instance. And in an advert filled with movie star cameos – together with decide Judy Sheindlin – elf cosmetics brings collectively “Suits” stars Gina Torres, Rick Hoffman and Sarah Rafferty in a courtroom parody.

Of course, not all advertisers publish their adverts prematurely, so there will probably be surprises on Sunday. In a US presidential election yr, we might even see an announcement from the candidate. And though there was no indication of this, many marvel if advertisers will someway reap the benefits of Taylor Swift's reputation.