because of lack of snow, a ski resort adjustments its identify | EUROtoday
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Dn French ski resorts, affected by local weather change, snow is changing into more and more uncommon. And to take care of this scarcity, these accountable are already excited about reinventing themselves. This is the case for Gréolières les neiges, explains Géo. The small resort situated north of Nice is contemplating eradicating the inscription “des neiges” from its identify.
“If we keep the name and we no longer have snow, we will look fine,” says Marc Malfatto, the mayor of Gréolières. “We must demonstrate the desire to transform the ski resort into a resort open all year round, which does not rely solely on the snow product.” A change which seems important right this moment, because the scenario is crucial in numerous stations.
And if the web site of this city of 600 inhabitants nonetheless highlights photographs of ski slopes, snowshoe hikes or sled canines, white landscapes have gotten more and more uncommon. The few flakes that fall usually soften inside just a few days. This winter, solely 4 of the 26 slopes are open, all powered by synthetic snow.
In France, the Court of Auditors has warned of a “running out of steam” mannequin for resorts, referred to as to diversify their actions quite than relying an excessive amount of on snow cannons.
A four-season resort
This identify change, adopted final August by the Municipal Council, needs to be introduced with a communications marketing campaign within the spring. A method which goals to capitalize on one thing aside from white gold. The resort then had a chairlift open in the summertime and geared up to move mountain bikes and a treetop journey park. Gréolières can be contemplating establishing a rail toboggan venture.
Because this city has different belongings to spotlight, such because the breathtaking view of the Mediterranean Sea, situated round twenty kilometers because the crow flies, an hour's drive from Nice, Cannes or Antibes.READ ALSO Global warming: snowboarding within the Basque Country is over!
Town signal stolen
But for Marc Malfatto, there is no such thing as a query of utterly denying what made Gréolières so well-liked. Because the identify “les neiges” will stay small, under the brand new identify as a result of “even with a four-season product, for the moment, snow remains a real appeal product”, defined the town councilor.
This announcement has, in any case, given some concepts. An indication on the entrance to the city, which can thus turn into a collector's merchandise, disappeared final week. The new panel may very well be put in throughout this week.
https://www.lepoint.fr/societe/alpes-maritimes-faute-de-neige-une-station-de-ski-modifie-son-nom-12-02-2024-2552144_23.php