Republicans wish to make “fast fashion” out of style | EUROtoday

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He is the younger environmentalist face of the Les Républicains (LR) social gathering. Almost 31 years outdated, Antoine Vermorel-Marques has the newest report from the Intergovernmental Panel on Climate Change (IPCC) as his bedside e-book, but additionally has an account on TikTok, the favourite social community of preteens and prospects from Shein, this Chinese big offast fashion” (“disposable fashion”) on-line. The Loire MP describes his dive into Shein “hauls”, on-line movies the place influencers showcase their purchases in paid scenes.

Always enthusiastic, they open whole packing containers of garments to point out off one of many 470,000 fashions accessible on the positioning. With a median value estimated at 7 euros per merchandise and hundreds of recent merchandise supplied day-after-day, with the assistance of synthetic intelligence, to focus on patrons' wishes, Shein would push for overconsumption. “We are focused on single use, ultra “fast fashion”. It's 'I purchase my t-shirt, I put on it as soon as and I throw it within the trash'”denounces Antoine Vermorel-Marques.

On Tuesday, the elected official should desk a invoice with the evocative title: “Making “fast fashion” out of style with a bonus-malus system”. This textual content should be debated originally of March throughout a transpartisan week within the National Assembly. According to MP LR, the topic speaks as effectively “to the right than to the left because it is a question of reconciling reindustrialization and ecology”. Born and elected in Roanne (Loire), this farmer's son is aware of the wealthy textile historical past of his city, with the relocations of the Nineteen Eighties and this latest blowback with “eco-responsible fashion”.

Also learn the report: Article reserved for our subscribers Shein, the brand new big of “ultra fast fashion” with lower than stellar strategies

However, this pattern of extra sustainable consumption is threatened, in keeping with him, by a participant like Shein, which represents a fifth of the quick style market on the earth and is already forward of pioneering manufacturers like Zara and H&M. “If we import products with social and environmental standards comparable to ours, I have no major problem. But this is not the case with Shein, for example”, explains Antoine Vermorel-Marques. The elected official cites a examine carried out by Greenpeace. According to the evaluation of 42 clothes bought in Austria, Germany, Italy, Switzerland and Spain, 15% of them contravene European laws on chemical substances, in keeping with the affiliation for the protection of atmosphere.

“Textile passport”

Without uttering the phrase protectionism, Mr. Vermorel-Marques needs to arrange a “textile passport to support our businesses” and penalize overseas competitors “too often disrespectful of labor rights, respect for our environment and the health of its customers”. His invoice introduces a notion of threshold (one thousand new merchandise per day) to focus on the actors whose environmental affect is essentially the most vital with a purpose to topic them to particular obligations. The introduction of a “fast fashion” penalty ought to make it attainable to finance a bonus for extra accountable manufacturers, corresponding to these within the French textile trade.

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https://www.lemonde.fr/politique/article/2024/02/12/les-republicains-veulent-demoder-la-fast-fashion_6216089_823448.html