A Reconquest!, the laborious beginnings of the European marketing campaign | EUROtoday

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The far proper has made TikTok its most well-liked barometer of the European election. When the National Rally (RN) is jubilant to see its head of checklist, Jordan Bardella, go the million subscriber mark on the favourite social community of adolescents, the administration of Reconquête! is anxious in regards to the feedback learn below the movies of his candidate, Marion Maréchal. Most customers uncover that Marine Le Pen's niece has returned to politics. Many extra study that she joined Eric Zemmour's occasion, becoming a member of in March 2022. Only essentially the most knowledgeable know that the previous MP is within the operating for the June 9 election.

Read additionally (2023): Article reserved for our subscribers A Reconquest!, a comeback between right-wing flirting and xenophobic speeches

The most optimistic of Reconquête executives! see, smiling, a “good room for improvement” between now and the polls. But many, within the entourage of the previous elected National Front (FN) and much more in that of the identification polemicist, are starting to fret a couple of marketing campaign carried out below the radar, within the shadow of the dynamic which carries Jordan Bardella far forward within the polls. “The electoral offer has not yet been assimilated by public opinion”euphemizes Nicolas Bay, the occasion's final MEP, and fourth on a listing whose headliner was however made official initially of September.

At marketing campaign headquarters, rented in opulent 8e district, everybody swears that the marketing campaign goes as deliberate. “We are still in the process of installing an application”, the leaders repeat in unison. As earlier than the 2022 presidential election, the grey eminences of Reconquête! scrutinize in polls which can be however very gloomy the indicators of a momentum that no journalist or analyst would, in line with them, have the expertise to notice. As for Eric Zemmour, the difficulties are arrange as wills: if Marion Maréchal's journeys solely obtain a relative response, this could solely be because of the want of his workforce to focus on the native press and to not invite journalists from Paris.

Second rank duel

But with lower than 4 months to go earlier than the deadline, Jean-Marie Le Pen's granddaughter fails to impose the slightest topic within the debate and appears condemned to place herself tirelessly in response to Jordan Bardella, who was faster, for instance, to declare in January towards the European Free Trade Union to defend French farmers.

“The match is just not with the National Rally, the one match of those Europeans is to know who will characterize the appropriate sooner or later, each on financial and identification pointspredicted Marion Maréchal in December. A proper of compromise and inconsistency? An genuine proper? » Her first main marketing campaign assembly is approaching (March 10 on the Palais des sports activities in Paris), and the previous elected official from Vaucluse stays caught in a second-tier duel towards the candidate nominated by Les Républicains (LR), François-Xavier Bellamy .

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https://www.lemonde.fr/politique/article/2024/02/19/a-reconquete-les-debuts-laborieux-de-la-campagne-pour-les-europeennes_6217387_823448.html