‘I’m not a younger man’: Biden jokes about his age in new advert | EUROtoday

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In a brand new marketing campaign commercial, President Joe Biden tries to take management of the narrative round his age by addressing the plain with a joke.

“Look I’m not a young guy, that’s no secret,” he laughs in a brand new advert launched Saturday.

Mr Biden, 81, seems laid-back within the new commercial and counters the joke about his age with a profit to his a few years of expertise: “But here’s the deal, I understand how to get things done for the American people.”

He then lists his administration’s accomplishments like tackling the Covid-19 pandemic, boosting the economic system and reducing prescription drug costs earlier than hitting speaking factors which can be particularly related to younger voters.

“I’ve passed the biggest law in history to combat climate change because our future depends on it,” Mr Biden says.

“Donald Trump took away the freedom of women to choose, I’m determined to make Roe v Wade the law of the land, again.”

The advert, aptly titled like the favored TikTok homepage, “For You”, is a part of the president’s re-election marketing campaign’s enchantment to younger voters – the identical voting bloc that helped Mr Biden get elected in 2020.

Mr Biden’s tone is far softer and jokier in comparison with the fiery State of the Union speech he gave on Thursday.

While Mr Biden compares his accomplishments to these of former president Donald Trump, it’s much less confrontational. He describes Mr Trump’s failure to cross infrastructure laws, and the way he championed overturning the federal proper to an abortion.

The advert even options one in all Mr Biden’s sarcastic one-liners in an outtake.

Off-camera, a crew member asks the president to do “one more take” main Mr Biden to reply:  “Look I’m very young, energetic and handsome, what the hell am I doing this for?”

“For You” will play on TV channels which can be fashionable with younger voters like ESPN, Adult Swim and Comedy Central. It arrives as Mr Biden faces detrimental polling that exhibits a majority of Americans aren’t assured in his effectivity as a result of his age and younger folks aren’t pleased together with his financial report.

The commercial is a part of a $30m advert purchase just lately introduced by the Biden-Harris marketing campaign. It is predicted to air over the subsequent six weeks on native cable channels in swing states like Arizona, Georgia, North Carolina, Pennsylvania and extra.