the National Assembly curbs “fast fashion” | EUROtoday

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The invoice aimed toward curbing “fast fashion” was unanimously adopted on Thursday at first studying within the National Assembly. Among the deliberate measures, a ban on promoting and a strengthened environmental “penalty”. The Minister of Ecological Transition welcomed a textual content which is able to make France “the first country in the world to legislate to limit the excesses of ultra-fast fashion”.

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Slowdown for “fast fashion” in France. The National Assembly voted, Thursday, March 15, unanimously for measures aimed toward penalizing this sector of the clothes trade, with a ban on promoting for the sale of clothes at discounted costs flooding the market and a “penalty” strengthened surroundings to make them much less enticing.

The invoice, adopted at first studying, will now need to be examined by the Senate. It comes from the Horizons group, one of many three parts of the presidential majority, as a part of its day reserved on the Palais Bourbon.

Despite reservations, she obtained the help of all teams within the chamber. This textual content will make France “the first country in the world to legislate to limit the excesses of ultra fast fashion”, greeted the Minister of Ecological Transition, Christophe Béchu, within the Chamber.

In a context of declining buying energy, the saturation of the market with cheap, always renewed and massively imported clothes has shaken the sector, the place retailer closures and authorized receiverships are rising.

But it’s the environmental angle that highlights the textual content carried by Horizons MP Anne-Cécile Violland: “The textile industry is the most polluting, it represents 10% of greenhouse gas emissions”, a- she harassed, additionally mentioning water air pollution.

With, within the viewfinder, intensive manufacturing practices pushed to their climax by the emblematic Chinese firm Shein and its “7,200 new clothing models per day” on common.

Read additionallyBonus-malus in opposition to “fast fashion”, inexperienced or “anti-poor” invoice?

Up to 10 euros per product

The invoice provides a definition of “fast fashion”, with standards primarily based on the volumes produced and the pace of renewal of collections. But it refers to decrees to set numerical thresholds.

The corporations focused would have an obligation to make customers conscious of “the environmental impact” of their merchandise.

The essential measure is the strengthening of the “bonus-malus” system within the textile sector, to have in mind the “environmental costs” of extreme manufacturing. The penalty can be linked to the “environmental labeling” of merchandise, a brand new methodology of score merchandise to be applied.

Its quantity, to be set by decree, may progressively attain as much as 10 euros per product in 2030, with a ceiling of fifty% of the gross sales value. An modification supplied for ranges to succeed in these 10 euros, particularly a primary at 5 euros in 2025.

“It is not a tax”, insisted Anne-Cécile Violland, the contributions having to be redistributed in favor of producers of sustainable clothes, with the intention of their costs falling.


The concern of seeing the ambition of the textual content lowered by Bercy

The different flagship measure is the “ban on advertising for products and companies” falling below the definition of “fast fashion”, customary for aggressive advertising and marketing. This provision was supported by all teams, besides Les Républicains (LR). “If you ban advertising on textiles, in particular fashion, you no longer have fashion,” stated LR deputy Antoine Vermorel-Marques.

Rebels, environmentalists and socialists pleaded in useless to set minimal penalties and import quotas. As properly as to impose standards for respecting social rights within the textile trade. They additionally failed to incorporate within the regulation the numerical thresholds defining “express fashion”, as LR additionally requested.

“The devil is in the decrees,” apprehensive LFI MP Alma Dufour, fearing that the Ministry of the Economy would scale back the ambition of the textual content by means of laws. On the opposite hand, she welcomed a authorities modification permitting the mixing of on-line gross sales platforms (“marketplace”).

The coalition of NGOs “Stop Fast Fashion” had known as on parliamentarians to offer thresholds permitting “not to penalize only Shein or Temu”, believing that “brands like Zara, Primark, H&M or Action” should even be focused.

For Shein, this textual content “disproportionately penalizes the most cost-conscious consumers”. According to a spokesperson, the variety of references “is not a relevant indicator” to outline “fast fashion”, relatively linked in line with the model to the dimensions of unsold objects.

The Commerce Alliance, which brings collectively shops, has expressed reservations about basing the “penalty” on “environmental display”. Its basic director, Yohann Petiot, stated he feared that the textual content would “miss its target” by impacting nationwide corporations relatively than “ultra fast fashion”.


With AFP


https://www.france24.com/fr/france/20240315-publicit%C3%A9-interdite-malus-l-assembl%C3%A9e-nationale-freine-la-fast-fashion