Ultra-fast vogue websites like Shein and Temu within the sights of MPs | EUROtoday

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In a pop-up store of the Chinese fashion brand Shein, in Paris, May 4, 2023.

“A bikini for 7 euros, a dress for 4.50 euros, a crop top for 2.80 euros”, lists Léa Perigois, 21, whereas scrolling by way of her newest Shein order on her telephone. Seventy-two euros for 13 objects. “A super good deal”, declares the nursing scholar. In three years, she has bought greater than sixty objects on the Chinese platform, which places seven thousand 200 new merchandise on-line each day.

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This addictive purchasing mannequin is within the sights of a invoice tabled by the MP (Horizons) for Haute-Savoie Anne-Cécile Violland. After a positive reception within the Sustainable Development Committee on March 7, the textual content, examined within the National Assembly on Thursday March 14, has already acquired the help of the federal government.

“Our ambition is to reduce purchasing impulses which have environmental, social and economic consequences,” uncovered the rapporteur, recalling that the textile sector represents 10% of worldwide greenhouse fuel emissions. To obtain this, Mme Violland hears limit the price gap with other more virtuous textile companies”, by implementing a “penalty”.

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“The company is free to pass on the penalty or not”

By 2030, this sanction applied to the company could reach up to 10 euros per product, with a ceiling of 50% of the sales price excluding tax. Amount which will be paid to the eco-organization Refashion. “The company is free to whether or not to pass on the penalty to its selling prices. For a 15 euro dress purchased on Shein or Temu, the penalty could be 7.50 euros”imagines the rapporteur.

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Conversely, so-called “virtuous” companies, with limited effects on the environment, will be entitled to a “bonus”, also capped at 50% of the sales price excluding tax (compared to 20% today, with a maximum of 2.10 euros), paid by Refashion. When contacted, it did not wish to communicate the names of the brands which benefit from this bonus. This “bonus-malus” system would be added to the already existing mandatory eco-contribution of 3.90 euro cents per item of clothing on average, paid to Refashion by all textile companies.

But how can we outline poor textile college students? The invoice retains a criterion based mostly on the volumes produced and the velocity of renewal of collections, with out nevertheless specifying it. “We were thinking of setting it at a thousand references per day, but this will not be included in the text. We will do it later by decree,” assures the parliamentarian. For the second, solely ultra-fast vogue manufacturers like Shein and Temu are focused.

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