What is “skincare”, the artwork of spending lots of of euros in your pores and skin? | EUROtoday

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“Mskincare is my time, my time to handle myself. » Like Marie, a younger Parisian pupil, followers of routine skincare are multiplying. A skincare routine, a each day facial care ritual, actually interprets into French as skincare. But watch out, skincare isn’t a make-up routine, however a magnificence routine. And establishing a skincare routine is an artwork.

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For Marie, 24, this routine includes a interval of well-being upon waking up, and one other at bedtime, “because skin does not need the same thing in the morning and in the evening”. “Before going to class, I wash my face with a double cleanse, using an oil and a cleansing cream, to cleanse my skin of perspiration and excess sebum. »Then, the young woman applies hyaluronic acid, which has important moisturizing and protective properties, before applying vitamin C to her face “to make [sa] glowing skin.”

READ ALSO Against pimples: burdock and nettleFinally, she finishes her morning skincare by making use of sunscreen, whether or not it's raining, snowing or windy. In the night, it's totally different once more, with particular therapies based mostly on salicylic acid, hyaluronic acid or polyglutamic acid, amongst others. An unmissable each day routine for her.

The rising affect of social networks

And like many, Marie was not immersed on this universe. “When I was little, I wasn’t used to having skin care. I didn't put anything on my skin until I was 22, except water. » But, when she moved to Paris, she felt the effects of air pollution on her skin. “I’ve never had pimples! A first for me,” she exclaims. It was by spending time on social networks and particularly on the Chinese community TikTook, that the younger lady found this world. “My algorithm is full of products of all kinds,” provides the coed.

READ ALSO “Disinfluence”: the secrets and techniques of the brand new TikTook developmentThere, Internet customers learn to compose their skincare, whereas being bombarded with sponsored content material. By merely typing skincare within the TikTook search bar, lots of of movies, primarily geared toward younger individuals, and even very younger ladies, scroll previous. “My Korean skincare routine in eight steps”, “Top 5 skincare in drugstores”, “My skincare to have perfect skin”, “Mistakes not to make in skincare”, and so on. In latest weeks, the worldwide press has been warning of a brand new phenomenon: the “Sephora kids”, ladies generally aged 7 or 8 years previous hooked on skincare beauty merchandise. “We see them arriving in groups to ask us for retinol-based products [un antioxydant contre les rides, NDLR] », Confided to Point a Sephora salesman.

A very lucrative sector

And companies in the sector are doing very well, according to their booming sales. According to Les Echos Startthe French cosmetics brand Typology, renowned for its facial care, doubled its number of sales between 2021 and 2022. Another example, the very fashionable French cosmetics company Aroma-Zone raised 410 million euros in 2021, claiming at the time more than 2 million regular customers.

Overall, the French cosmetics sector achieved record growth in 2023 of 18.8% in one year, with the “Makeup and facial care” class recording a rise of 11.6% in a single 12 months. Skin care (lotions, serums, make-up removers, and so on.) are additionally the French beauty merchandise which can be greatest exported internationally, in response to the Federation of Beauty Companies.

READ ALSO Sisley, French excellenceFor Marie, sustaining this skincare prices round 25 euros per 30 days. But budgets can attain a couple of hundred euros relying on the merchandise and types fashionable. “But a great routine doesn't require ten thousand merchandise, the essential factor is to have skincare that meets your pores and skin's wants. »