nationwide soccer crew abandons Adidas for Nike | EUROtoday
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VShoc, affront, amazement… Criticism continues to rain down from in all places because the German Football Federation (DFB) introduced its resolution to finish its historic collaboration with the German Adidas. The information broke on the finish of final week: it’s the American Nike which, from 2027, will design the jerseys of the Mannschaft.
The announcement is all of the extra brutal because it comes lower than three months earlier than the beginning of the Euro, which can be held in Germany from June 14 to July 14. Adidas had simply offered the brand new jersey of the German crew. A gradient of fuchsia pink and purple that made many individuals cringe.
“Exchange tradition for money”
The DFB ends seventy years of collaboration. Adidas, whose headquarters are within the small Bavarian city of Herzogenaurach, simply reverse Puma, has provided the German crew since 1954. Since the announcement of this setback, a wave of nostalgia has swept Germany.
We do not forget that that 12 months, in Bern, Switzerland, Germany received the World Cup. Nine years after the top of the warfare and for the primary time because the horrors of which that they had been responsible, the Germans dared to really feel a way of nationwide pleasure in broad daylight. The “heroes of Bern” wore studded footwear produced by Adi Dassler, the founding father of the legendary model.
READ ALSO Germany, the brand new El Dorado for hashish people who smoke? This weekend, fan criticism flooded social media. The condemnation is sort of unanimous. “Exchange tradition for money”, feedback furiously within the newspaper South GermanZeitung revealed in Munich, which studies that Adidas would have been confronted with a fait accompli.
“That's not how you treat a long-term partner, even when the DFB's coffers are chronically empty,” judges the newspaper. The weekly Der Spiegel underlines that, on the earth of soccer, “it’s once again a matter of money”.
“A part of German identity”
The market figures will not be confirmed, however the sum of 100 million euros per 12 months is circulating, or at the least twice as a lot because the supply that Adidas would have made. “Nike presented the best offer,” the DFB, whose poor monetary scenario is not any secret, merely replies, very monosyllabically.
The matter was escalated to the ranks of the federal government. The Minister of the Economy, the Green Robert Habeck, intervened to sentence the settlement: “I find it difficult to imagine the German jersey without its three stripes. Adidas and black-red-yellow have always been inseparable. » For Robert Habeck, it was “a part of German identity” that was sacrificed. He would have appreciated the DFB to indicate “a little more local patriotism”.
The Minister of Health, the social democrat Karl Lauterbach, believes that this selection is “an error” and that “trade is destroying a part of the homeland and a tradition”. There is hardly something aside from the Bild-Zeitungthe flagship title of the favored press, to defend the Federation, recalling that “it is not tradition that pays the bills”.
https://www.lepoint.fr/monde/allemagne-l-equipe-nationale-de-football-abandonne-adidas-pour-nike-25-03-2024-2555882_24.php