The “ugly France” of business zones, an “obsolete” mannequin for the federal government, not for his or her customers | EUROtoday

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A photograph of the realm industrial of Clermont Sud Aubière, close to Clermont-Ferrand (Puy-de-Dôme), obtained, on the finish of 2022, the “prize for (sad) banality” from the Paysages de France affiliation. Its principal artery with its aisles lined with panels, three meters by three with ads and indicators, “looks perfect”in response to the jury, to the 1,500 different industrial hubs within the nation. Paved over 130 hectares going through an Auchan hypermarket and dotted with colourful buildings, Clermont Sud Aubière represents within the eyes of the affiliation “a bit of ugly France”. Slightly of this France manufactured from “shoe boxes” sheet metallic and parking heaps, which represented “ the embodiment of mass consumption in a society of abundance”, according to the minister responsible for businesses, tourism and consumption, Olivia Grégoire.

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“This model is obsolete”she asserted in September 2023 in The Parisian, asserting an experiment supposed “invent the commercial zones of tomorrow”in opposition to the present “often unsightly, very energy-intensive and not very concerned about the environment”. Clermont Auvergne Métropole, on which the middle relies upon d'Aubière, volunteered to take part within the authorities program, the beneficiaries of which shall be revealed on Friday March 29 by the minister. Although skeptical concerning the identify “Ugly France”the vice-president in control of zones of financial actions within the metropolis and mayor (with out label) of Aubière, Sylvain Casildas, acknowledges wanting “edit the face” of those territories.

Aubière commercial zone (Puy-de-Dôme), January 30, 2024. Aubière commercial zone (Puy-de-Dôme), January 30, 2024.

Born a little before the installation, in 1970, of the Mammouth brand – which became Auchan in 1996 – Clermont Sud Aubière has since continued to expand. The rate of artificialization of the municipality's surface areas increased from 55.7% in 1990 to 67.8% in 2018, according to the Corine Land Cover database; to date, 900 companies employ some 8,000 people there. At the ministry, metropolitan elected officials presented a draft “requalification of a real estate complex” neighbor of the area, hoping to obtain a little of the government envelope of 24 million euros to help “concentrate commercial activity on more limited spaces while promoting mixed uses and renaturation in the open ground”. At the end of 2021, the metropolis also voted on a plan to “requalification of economic centers”, with 12 million euros for the transformation of Clermont Sud Aubière.

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