TikTok to launch on-line election centres to counter misinformation | EUROtoday

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TikTok has unveiled plans to launch on-line election centres on the platform as a part of its efforts to help electoral integrity throughout 2024.

The video-sharing web site stated greater than two billion individuals in additional than 50 nations had been anticipated to go to the polls this yr, and that its election centres could be used to level individuals to trusted data.

Concerns have been raised in regards to the potential influence of social media on elections this yr, with synthetic intelligence fuelling new waves of misinformation and disinformation within the type of manipulated media and deepfakes.

TikTok stated it could launch a Local Election Centre within the UK in early April, forward of native elections in May, which had been created in partnership with fact-checking agency Logically Facts.

The on-line centre would offer customers with verified voting data, together with when, the place and the way individuals may vote, in addition to hyperlinks to sources from the Electoral Commission.

On TikTok, individuals could be directed to the centre via prompts on related election posts or searches.

The firm stated it was planning to introduce comparable centres in different nations around the globe, tailor-made to every election.

In the UK, TikTok stated it could additionally produce a spread of academic movies with Logically Facts, encouraging customers to think about the knowledge they consumed round elections.

These movies could be featured on the election centre.

In a weblog submit discussing the corporate’s strategy to elections in 2024, TikTok stated it was additionally already making particular efforts to fight AI-powered misinformation, and this may proceed throughout elections.

“AI-generated content (AIGC) brings new challenges to our industry, which we’ve proactively addressed with firm rules and new technologies,” the corporate stated.

“We don’t allow manipulated content that could be misleading, including AIGC of public figures if it depicts them endorsing a political view. We also require creators to label any realistic AIGC and launched a first-of-its-kind tool to help people do this.

“Alongside 20 other leading tech companies, we recently pledged to help prevent deceptive AI content from interfering with this year’s elections through proactive collaboration.

“As technology evolves in 2024, we’ll continue to improve our policies and detection while partnering with experts on media literacy content that helps our community navigate AI responsibly, including working with industry through content provenance partnerships.”