the sluggish marketing campaign of environmentalists | EUROtoday

“Produce, produce”sputters the sound system put in on Thursday, March 28, by Marie Toussaint's marketing campaign workforce in entrance of the TotalEnergies tower, on the sq. in entrance of La Défense. “We thought it would make us stronger and happier, we were wrong”continues the voice. Dancers all in black kneel at each point out of the destruction of life attributed to the oil group. Four months after the course booty remedy (sensual pool dance), which launched their marketing campaign for the European elections in December, the Greens are doing it once more, assuming as an instance their political challenge with a brand new creative efficiency. At the danger of scary a brand new disconnection trial.

The choreography ends – the dancers are actually in inexperienced – and the top of the listing of environmentalists for the June 9 vote involves current what she claims is a flagship measure of her marketing campaign: the creation of a European sovereignty fund to take majority shares within the continent's giant oil and gasoline firms, with a view to pressure them to align with the targets of decreasing greenhouse gasoline emissions specified within the 2015 Paris settlement. A form of nationalization huge at European degree, led by the European Development Bank.

Marie Toussaint assures that the newest interpretations of European regulation make it attainable to behave on this course within the title of defending the local weather. On this 100 billion euro challenge, Marine Tondelier, quantity one of many Greens, is forward of the critics in utopianism: “In ten years, this measure will seem normal to everyone. »

Unfavorable polls

Two months before the election, environmentalists remain faced with their eternal dilemma: how to embody the defense of the environment while broadening their field of expertise, as well as their electorate? A difficult choice, at a time when the defense of the environment is no longer a consensual subject, but sometimes a political foil, exploited by the extreme right on a European scale. “No one claims to be ecology anymore, there is only us left to carry the sword against the attacks of the majority, which has taken us from the era of small steps to that of big setbacks”estimates Marie Toussaint. “It’s the coalition of denial: the more we advance on climate change, the more resistance we have”laments one of many social gathering's tutelary figures, Noël Mamère, who achieved 5.25% within the 2002 presidential election.

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