The Government units the brink to control influencers: 300,000 euros in turnover and a million followers | EUROtoday

Spain has been asking itself the identical query for years: When does somebody turn out to be influencer? The Government has simply set a threshold to answer it, at the very least at a authorized degree: when at the very least 300,000 euros are billed for his or her content material on networks and you’ve got one million followers on one platform or greater than two million on totally different platforms.

One of the pending duties of Jose Luis Escriv At the top of the brand new Ministry for Digital Transformation was to place a cease to this sector, particularly in response to 2 points: covert promoting and the safety of minors.

This Tuesday, the Council of Ministers did so by approving a Royal Decree to be thought of a “user of special relevance”, the technical time period by which these social media stars are legally referred to as within the Audiovisual Law.

The course of comes after a number of public consultations after which the billing threshold for the 500,000 euros beforehand raised by the Executive, though it doesn’t attain the discount demanded by shopper associations, who requested that or not it’s regulated from 100,000 euros.

Now, as soon as the brand new Royal Decree is revealed, a interval of two months will come into power in order that customers who meet these traits should register within the State Registry of Audiovisual Providers, which might be supervised by the CNMC, which has already derived the primary circumstances of covert promoting to Autocontrol.

THE NEW OBLIGATIONS

The measure is named to enhance management over promoting broadcast in video functions and to match the obligations that they’ve with these of economic tv or different audiovisual actors.

Thus, to any extent further, they need to age-tag content material that’s for minors and use digital age identification instruments if the content material they present is inappropriate.

On the opposite hand, within the promoting part, they need to expressly label the promoting content material and They might be prohibited from selling components resembling tobacco, medicines or alcohol.