France stays probably the most engaging European nation for buyers | EUROtoday

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Google CEO Sundar Pichai (center), French Minister of Economy and Finance Bruno Le Maire (3rd from right), President of the Ile-de-France Regional Council Valérie Pécresse (2nd from left), and the United States Ambassador to France, Denise Bauer (left), inaugurate Google's center for artificial intelligence, in Paris, February 15, 2024.

In a context of decline in worldwide investments, France has preserved its positions in 2023. According to the normal barometer of attractiveness established yearly for twenty years by the agency EY, and printed Thursday May 2, France remained within the lead within the European rankings for the fifth 12 months in a row, forward of the United Kingdom and Germany.

Read additionally | Article reserved for our subscribers France nonetheless engaging for worldwide buyers

Of the 5,694 worldwide funding tasks introduced in 2023 – a determine down 4% in comparison with 2022, and much behind the report of 2017, when 6,663 tasks had been recognized – France welcomed 1,194, or one in 5. The United Kingdom attracted 985 (+ 6%). Germany, as a result of disaster affecting its financial and vitality mannequin, misplaced factors, with 733 tasks (- 12%).

The govt takes nice satisfaction from this evaluation, just a few days earlier than the seventh version of the Choose France summit, which will likely be held on Monday May 13 and is meant to advertise the French vacation spot to buyers from world wide. According to the Elysée, This extremely important news validates all the efforts and all the reforms that have been carried out since 2017.” In this case, the reform of the Labor Code, the discount in company and capital tax, the discount in manufacturing taxes, the Pacte regulation (Action plan for the expansion and transformation of companies) or the implementation of the France Relance and France 2030 plans…

“Reindustrialization is underway”

“All this is being done in a tense international context », recalls Laurent Saint-Martin, general director of Business France, the State agency responsible for supporting investment and export projects. According to the United Nations Conference on Trade and Development, foreign direct investment projects in Europe fell by 20% in 2023. For comparison, they increased by 2% in the United States, by 8 % in China and 17% in Asia as a whole.

Another reason for rejoicing for the executive, the weight taken by the establishment or extension of production sites in the total projects. “Reindustrialization is underway”, we congratulate ourselves on the Elysée. In 2023, 44% of investments made in France had been of an industrial nature. The enhance, if actual, is nevertheless not spectacular. In 2022, actually, this share was 43%.

Read the decryption: Article reserved for our subscribers In France, reindustrialization remains to be fragile, regardless of a proactive coverage

In addition, the variety of positions created or maintained per challenge stays decrease than amongst our neighbors: every funding generates on common 35 jobs in France, in comparison with 49 in Germany, 61 within the United Kingdom… and 299 in Spain. In whole, almost 40,000 jobs had been created in 2023 linked to overseas funding in France, in comparison with greater than 52,000 for instance within the United Kingdom or greater than 42,000 in Spain. To enhance employment, France should notably enhance its value competitiveness », underlines EY in its survey.

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