Cosmic: A artistic associate for TikTok in Europe | Business | EUROtoday

The nice technological wager of latest years is the vertical format. TikTok, Instagram Reels, YouTube Shorts, Snapchat… Social networks have tailored to this new dimension born because of the large use of smartphones. Cosmic, an organization born three years in the past in Italy, is accountable for the success of dozens of firms in Spain that, with a contact of creativity, technique and, above all, with vertical movies, handle to draw community customers. The start-up It has three headquarters unfold throughout Europe: Paris, Milan and Madrid. The head of the corporate in Spain, Carlos García, was one of many first to hitch Cosmic nearly two years in the past. His expertise thus far was primarily based on the gross sales sectors of Schweppes, Atresmedia – within the tv half and, shortly after, within the digital half – and Freeda. In 2022, García obtained a proposal from one in every of his former bosses: a really totally different alternative from what he had completed thus far. Businesswoman Eliana Salvi, a former TikTok worker, had began Cosmic, with which she meant to revolutionize the promoting and artistic market by adapting to new applied sciences and, particularly, movies in vertical format.

At the tip of July 2022, Salvi and García started the enterprise journey in Spain of Cosmic, TikTok's first artistic associate. “There is competition, of course. But we have done it in a different way. Our approach is not to focus on social media, it is to focus on the vertical format, which is the most common right now and in which we are pioneers. It is the bet for the future,” explains García. The goal of the corporate, he says, is to assist manufacturers adapt to new media to speak with society within the easiest way potential. “And that's why TikTok is key.”

Throughout its temporary historical past, the corporate – which has 15 workers in Spain – has collaborated on totally different tasks with greater than 40 firms, together with, for instance, Disney +. “Each brand is different. Some need more support in strategy and already have control of their networks. Others need to create everything from scratch. And the content depends a lot on the audience it is aimed at,” says García. In 2023 the corporate achieved a turnover of 1.5 million euros in Spain. From that cash, his advantages, as García assures, have been half 1,000,000. The key’s to have recognized tips on how to adapt to the platform's codes. “It's not easy, but TikTok [que aglutina casi 20 millones de usuarios en España] has many opportunities. And the purpose and use that each company gives to its content on the network is different,” he explains.

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