candidates and “macho men” | EUROtoday

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Umarketing campaign that generally smacks of machismo? These European elections are actually not the primary election the place candidates discover themselves cannibalized by their very own camp, within the hope of avoiding defeat or a poor outcome. But there’s something infuriating about the best way an nearly unconscious paternalism nonetheless dominates sure camps.

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Let's take the Insoumis marketing campaign: their head of the listing Manon Aubry has been struggling for weeks to impose within the public debate her favourite themes on the battle in opposition to austerity and social inequalities, the creation of a European wealth tax or the target of carbon neutrality in 2040. Again on Monday, May 13, she held a joint assembly in Amiens, within the Somme, alongside François Ruffin, a possible presidential candidate, in opposition to free commerce and relocation.

A successful guess, on paper, for the Insoumise candidate. An Ipsos survey for Radio France and The Parisian, printed this week, exhibits that the query of buying energy tops the voting motivations amongst all respondents and amongst Insoumis sympathizers (53% and 48%, respectively, cite it), whereas the state of affairs in Gaza is relegated a lot additional (solely 7% of respondents cite it as a cause for voting and 25% of LFI supporters).

Same lesson within the Ipsos political barometer for La Tribune Sunday : difficulties by way of buying energy and the way forward for the social system (well being, pensions) are on the prime of the considerations of respondents, all developments mixed (47% and 43% cite this stuff, + 4 factors in a single month in each circumstances), and worldwide crises (Ukraine, Middle East) in sixth place (at 22%, – 3 factors).

Until now, I had put you in bubble wrap, now I'm going to take away it.A member of Valérie Hayer's staff

An much more marked discovering amongst supporters of LFI: 72% cite buying energy as their major concern. Yet is that this what we are going to bear in mind from the Insoumis marketing campaign? In no case, as it would have been eclipsed, on the orders of the top of LFI, by the battle within the Middle East and the determine of the Franco-Palestinian jurist Rima Hassan. Jean-Luc Mélenchon even decreed that this marketing campaign was a bit his since it’s, in response to him, the “first round of the 2027 presidential election”.

Valérie Hayer compelled to make up the numbers

Same unease after we observe the marketing campaign led by the top of the Renaissance listing, Valérie Hayer. What can we hear about him within the Macronist ranks? That she is “courageous”, that she “does what she can”, that “she is a good girl”… Paternalism, whenever you maintain us. Our colleagues from Parisian lately reported this astonishing sentence from a member of the Hayer staff explaining that she was able to face the TV units, after media coaching classes: “Until now, I had put you in bubble wrap, now I'm going to remove it. » As if it were a Barbie doll in cellophane.

The most embarrassing moment remains this video from April 17 where Valérie Hayer appears behind Emmanuel Macron and Thierry Breton, in a pink jacket, mute, forced to make up the numbers in the hope of benefiting a little from the presidential aura. A video was quickly removed from the Élysée's social networks because it was in clear violation of campaign rules which prohibit the use of state resources.

Question: would we have reserved the same treatment for Bruno Le Maire – who refused to be head of the list – or Stéphane Séjourné – who became head of French diplomacy – if they had led the Renew campaign? It would also be appropriate to ask whether the polling difficulties of Valérie Hayer (15.5% of voting intentions according to the Elabe barometer for BFMTV and La Tribune Sunday, – 1 point; against 13% for the PS/Place publique list, + 1 point) are not the primary responsibility of the executive which, by dint of shifting politically to the right, ended up opening a space on the left for the list carried by Raphaël Glucksman.

Worse, the Macronist candidate now seems to have lost control of her own campaign since the spotlight will be focused this week on the televised debate between Prime Minister Gabriel Attal and Jordan Bardella. It is completely classic for the heavyweights to come in as reinforcements in the final straight, but from there to making the head of the list invisible… Manon Aubry like Valérie Hayer are nevertheless two experienced MEPs, whether or not we share their fine ideas. knowledgeable about European issues and mysteries, and not little girls who need someone to “help” them, as we still hear too often. No, women in politics are neither puppets nor gondola heads.