Unexpected reunion of Roger Federer and Rafael Nadal in an promoting marketing campaign | EUROtoday

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Rrivals on the court docket, associates in life. For its newest promoting marketing campaign, the luxurious model Louis Vuitton struck onerous by bringing collectively two leaders of world tennis: Roger Federer and Rafael Nadal.

The two athletes agreed to pose on the prime of a mountain, that of the Dolomites, in Italy, at an altitude of two,752 m, as a part of the model's “Core Values” marketing campaign. Under the attention of photographer Annie Leibovitz, the champions are seen in full ascent, with the look of two mountaineers. “There are journeys that turn into legends”, headlines Louis Vuitton as an example the photograph.

“Let us remember the person more than the player”

These reunions are additionally a chance to talk. In an eight-minute video, Nadal and Federer, sitting on a Louis Vuitton trunk, look again on their relationship, now greater than ten years outdated. While the primary prepares to bow out on the finish of the season and the second stated goodbye to the general public in September 2022, their cult rivalry has by no means rubbed off on their good understanding.

In this interview, Rafael Nadal remembers his first assembly, in 2003, with the person who would change into his lifelong opponent. While the Swiss says he doesn't keep in mind, he asks the Spaniard: “Was I nice to you? » The amused response from the Roland-Garros record holder: “Just a little arrogant. » In a burst of laughter, Rafael Nadal corrects: “No, you were super nice, I was only a junior and I was very shy. »

After years of shining on courts all over the world, the 2 athletes hope to depart a superb reminiscence with the general public. Federer needs “people to be happy to [les] see again” whereas Nadal would love “we remember the person more than the player”.



https://www.lepoint.fr/sport/retrouvailles-inattendues-de-roger-federer-et-rafael-nadal-dans-une-campagne-de-pub-19-05-2024-2560552_26.php