Marina Specht (McCan Europe): “Advertising has multiplied its potential, but customers are saturated” | EUROtoday

Marina Specht, non-executive president of McCann World Group in Europe, continuously makes use of two parts to clarify what the pillars of the promoting enterprise are in instances of accelerated change each within the media accessible to corporations to make themselves recognized and within the public that receives them: knowledge and creativity. There are extra, after all, however they’re positioned deeper in his speech: advertising and marketing, personalization, credibility,