Ex-England captain in take care of Euros sponsor AliExpress | EUROtoday

Get real time updates directly on you device, subscribe now.

David Beckham has signed a deal to be a world ambassador for AliExpress, an internet retail platform owned by Chinese expertise big Alibaba.

The announcement comes because the Euros soccer event is because of kick off in Germany subsequent month.

The firm didn’t reveal how a lot it’s paying the previous England captain.

In March, AliExpress agreed an unique e-commerce platform partnership with European soccer’s governing physique UEFA.

Under the take care of Beckham, the soccer celebrity turned entrepreneur would be the face of AliExpress’ Score More promotion, which can run throughout video games.

“AliExpress is helping fans get even closer to UEFA EURO 2024 this summer, by offering them great prizes as the action takes place on the pitch,” David Beckham mentioned.

AliExpress joins different main Chinese corporations which can be sponsoring the Euros, together with electrical automobile maker BYD and electronics big Vivo.

Since hanging up his soccer boots greater than a decade in the past, Beckham has been linked to a bunch of manufacturers and main sporting occasions.

According to the Sunday Times Rich List, Beckham and his spouse Victoria, a former Spice Girl and clothier, have a mixed fortune of £455m ($581.6m).

After the Paris Olympics and Paralympics, the event is ready to be the most important sporting occasion of the yr.

A complete of two.7 million tickets have been made out there for the competitors, which runs from 14 June to 14 July throughout 10 cities together with Munich and Hamburg.

According to UEFA, the 2020 Euros had a complete international reside tv viewers of 5.2 billion. The remaining, that England misplaced on penalties, was watched by 328 million folks, it mentioned.