Why the French are spending an increasing number of on their digital subscriptions | EUROtoday

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Qforty-five euros per thirty days. This is the quantity spent on common by the French for his or her digital subscriptions in 2024, in keeping with a examine by the consulting agency BearingPoint carried out on 2,345 folks, and brought up by THE Echoes.

Subscriptions to video-on-demand, music, press, video video games and different media providers are counted. In one yr, the quantity allotted to those bills elevated by 7%. In two years, the rise is even 22%. As a reminder, in April 2024, inflation elevated by 2.2% over one yr.

Each French family pays on common 3.2 subscriptions. Those for video on demand providers are the commonest: 63% of respondents have one.

The press nonetheless essential for the French

Nearly one in three respondents (32%) who subscribe to a regional every day consider that that is their most important subscription. This proportion is 26% amongst those that subscribe to a nationwide every day newspaper, 15% for many who comply with {a magazine}, 15% for many who profit from a digital newsstand and eventually 9% for subscribers to a world every day newspaper.

In element, folks aged 65 and over are those that primarily subscribe to press titles. Regional dailies and magazines are among the many most frequent subscriptions of their age group.

Generally talking, that is the primary time since BearingPoint performed this annual survey that the net press has recorded a “significant progression in the composition of the subscription mix”, in keeping with the examine. 16% extra market share has in actual fact been gained since 2023. We additionally study that the typical value of a digital kiosk involves 10.50 euros per thirty days, in comparison with 10.99 euros for {a magazine}, 13.80 euros for a regional every day and 16.80 euros for a nationwide one.

However, a supply of concern stays for the press, since 10% of respondents would take into account unsubscribing if the value of their subscription have been to extend by 10%.