Lego occasion dubbed ‘bleak’ because it’s likened to Willy Wonka expertise | UK | News | EUROtoday

An occasion dubbed because the “world’s largest hands-on LEGO event” has been referred to as “bleak” by guests, drawing comparability to the viral Willy Wonka expertise in Scotland.

The occasion passed off at Birmingham’s NEC from May 25 to 27, providing households a singular expertise with “mindblowing creations from all over the world.”

Originating from the US, the occasion has gained a cult following and promised attendees, each youngsters and adults, that they might be “amazed by life-sized LEGO models and hands-on building activities.”

However, upset Lego followers reached out to Birmingham Live and vented their frustrations on social media after being greeted by a sparse room.

A Midlands mum who attended the occasion’s ultimate day on May 27 likened it to “Willy’s Chocolate Experience”, a viral Glasgow occasion that garnered consideration for all of the improper causes when households had been met with sad-looking props and a bouncy citadel.

Lego fanatic and Youtuber BlockPartyUK additionally shared a video of his expertise on the occasion, which amassed greater than 14,000 views in at some point and a whole lot of feedback from followers who felt the identical.

Brick Fest Live organisers have acknowledged to The Sun that they recognise “elements of the show that are not of satisfaction for this sector of customers” and have confirmed their dedication to responding swiftly to buyer suggestions.

A mum from the Midlands, who selected to stay nameless, shared with BirminghamLive her household’s letdown: “It’s as bad as that Willy Wonka experience in Scotland, hardly anything there, both of my kids were so disappointed. I heard some people making official complaints. We thought it would be a nice treat for the half term, we all left so disappointed. It was terrible.”

She additionally remarked that the occasion was “as bleak as the pictures look.”

A disheartened father commented on BlockPartyUK’s Youtube video, expressing his dismay: “Drove from Sheffield with my 10-year-old who was so excited to see rare lego, custom minifigs etc. Could’ve cried for him when we had walked around the whole thing and he asked but where the LEGO stalls were.”

Another customer chimed in with their very own grievance: “We drove over two hours from Leeds and as soon as we stood at the entrance I was amazed how bad it looked, having walked round it was even worse.

“We spoke to the organisers and complained and was given an e mail to ship a message to about getting a refund because it wasn’t as marketed as you say.”

The NEC website lists the ticket prices as £18 for general admission, £25 for flex admission, and a premium £35 for VIP access.

The event blurb for Brick Fest Live boasts: “For the primary time ever, the world’s largest hands-on LEGO occasion of its type catapults from the US to make its UK debut on the NEC Birmingham this Spring. Brick Fest Live can be in Birmingham on 25 to May 27, with over one million LEGO bricks on show and prepared for play.

“Brick Fest Live allows families to enjoy mindblowing creations from all over the world made entirely of this timeless toy. Children and adults will be amazed by life-sized LEGO models and hands-on building activities assembled to set the imagination free. Brick Fest Live will also feature a marketplace where avid builders will be able find rare collectibles not available anywhere else.”

BirminghamLive tried to contact the organisers of BrickFest, solely to be directed to the UK representatives. They then acquired an automatic response seemingly geared toward attendees of a UK Brick Fest Live occasion.

The automated message acknowledged: “Thank you for reaching out to Brick Fest Live and for your patience as we address your concerns. We sincerely appreciate you bringing this matter to our attention and apologize for any disappointment you experienced at our UK event. Your feedback is important to us, and we want to ensure that you receive the assistance you need.”

In a complete assertion to The Sun, the organisers of Brick Fest Live acknowledged: “Brick Fest Live originated in the US, where it’s been highly successful for nearly a decade.

“In the final month, there have been tens of 1000’s of visitors which were by means of this occasion in Edinburgh and Milton Keynes, with youngsters and households collaborating on this interactive, fingers on pageant.

“Where many have given us positive feedback, we are aware that Brick Fest Live is potentially not delivering for adult level enthusiasts, and there are elements of the show that are not of satisfaction for this sector of customers. Brick Fest Live originated in the US, where it’s been highly successful for nearly a decade.

“In the final month, there have been tens of 1000’s of visitors which were by means of this occasion in Edinburgh and Milton Keynes, with youngsters and households collaborating on this interactive, fingers on pageant.

“Where many have given us positive feedback, we are aware that Brick Fest Live is potentially not delivering for adult level enthusiasts, and there are elements of the show that are not of satisfaction for this sector of customers.”

ExpressOnline has contacted the NEC group for a remark.