Netflix, Spotify, on-line press… Subscriptions to paid cultural provides are anchoring themselves in family budgets | EUROtoday

A revolution in makes use of appeared within the testimonies of the French that The world just lately questioned about their buying energy. Now new unavoidable bills are rising amongst these which can be typically known as “constrained expenses” – INSEE speaks of “pre-committed expenses”, these “carried out within the framework of a contract that is difficult to renegotiate in the short term », and often subject to automatic debit.

Thus, alongside rent, electricity bills, insurance, telephone and Internet subscriptions, the French now spontaneously cite at least one, if not two or three subscriptions to video platforms on demand. request or music online. When times are tough, they talk about their trade-offs: we delete the most expensive, the least consulted, but we never completely unsubscribe.

Thus Julien (the speakers cited did not give their names), 27 years old, salesman at Sephora, who recounted this winter how he was coping, with his salary just above the minimum wage, with the surge in food prices. electricity. He explained his efforts: postponing the turning on of the heating, canceling his subscriptions to the Disney + and Amazon Prime platforms. Not at Netflix, which it had nevertheless reduced to its cheapest formula: a single screen, standard quality “ to still have a little entertainment.”

In the identical approach, Isabelle, an assistant librarian elevating her two teenage daughters on a wage “not very high”, confided making an attempt to “limit costs” by usually shopping for second-hand, to compensate particularly for the ” small budget “ devoted to Netflix, Disney + or Crunchyroll subscriptions (“japanimation” streaming).

“Attachment to brands does not weaken”

Revealing testimonies of how subscriptions to paid cultural provides (video or music on demand platforms, video video games, on-line press) have discovered their place within the funds of the French. This is confirmed by the research revealed on Tuesday, May 28, by the consulting agency BearingPoint (on a pattern of two,300 folks making family selections).

“For this fourth version, we thought we might see the results of inflationary pressures on family purchases. On the opposite, we see that these subscriptions will not be an arbitrage worth. There is a robust resilience of those provides, which now construction the leisure funds of French households in a really anchored approach, on the identical stage as phone or Internet bills.notes Nicolas Reffait, accomplice at BearingPoint.

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