for Valérie Hayer, a marketing campaign within the shadow of the manager | EUROtoday

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Meeting with Valérie Hayer in Paris, May 7, 2024.

Under an attractive spring solar, Valérie Hayer's van winds alongside a secondary street in the midst of the Mâconnais vineyards. This Saturday, May 25, the top of the presidential majority listing will meet in a sport library in Saint-Désert (Saône-et-Loire), 930 inhabitants. Installed between a dinette, a pile of board video games and a statuette within the form of M Potato, she listens to 2 municipal workers discuss to her about their money circulation issues. When a notification wakes his advisors from their torpor.

“I am ready to debate now with The pen “has just declared Emmanuel Macron to the Parisian. The member of the National Rally (RN) answers him again on X. She accepts the proposal of the Head of State “if he puts on the table his resignation or the dissolution of the National Assembly in the event of failure of the Renaissance list” to the Europeans. “Pff, Marine Le Pen is slipping away! “, comments Valérie Hayer in a burst of mocking laughter. Before clinging to its elements of language. “However, it would be very good for this debate to take place. This would allow for clarification at a time when, as the president recalled, Europe is mortal. »

So it is with the European campaign of Mme Hayer. To the great men Emmanuel Macron and Gabriel Attal, the great maneuvers. To the 38-year-old MEP, the imposed figures. While the first multiplies in the press – no less than four long interviews in the month of May – and the second joust in prime time on France 2 with the head of the RN list, Jordan Bardella, the candidate of the majority crosses the countryside in the background. As in the season 2 episode of the series Parliament – a humorous fiction from France Télévisions behind the scenes of the European Parliament – ​​in which she makes an appearance. “Where is Valérie Hayer? “, even pretends to question François-Xavier Bellamy, the head of the Republican list (LR), on France 2, after the duel between Gabriel Attal and Jordan Bardella.

Also read the story | Article reserved for our subscribers European elections 2024: Gabriel Attal puts Jordan Bardella in difficulty in a polarized debate

“It was boring to make her start like that”

Yet she is in all places, within the media, in entrance {of professional} federations, giving limitless grand orals, and on the bottom. One day, in a Europe home in Angers, to work together with younger worldwide volunteers. Another in Besançon, a charlotte on his head, on a manufacturing line which advantages from European funds. But every time with indifference, arousing a combination of admiration and compassion throughout the majority. “She has a crazy amount of travel and media and her mood doesn’t change one iota”breathes the deputy for Haute-Savoie Antoine Armand, additionally treasurer of the marketing campaign.

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