CNews snatches the crown of main information channel from BFMTV | EUROtoday
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Big bang within the PAF. For the primary time in France, CNews beat BFMTV in viewers over a whole month: the previous iTélé, relaunched in 2017 by its proprietor Vivendi (whose essential shareholder is the Bolloré group) in a format giving satisfaction of place to opinion debates somewhat than scorching information, achieved an viewers share of two.8% in May, in line with the Médiamétrie institute, in comparison with 2.7% for the pioneer of free steady information channels , launched in 2005 by Alain Weill, then CEO of Altice Media.
This efficiency comes after two months of equality for the 2 rivals, in December 2023 (at 2.6%) and in March 2024 (2.7%). LCI, a subsidiary of Martin Bouygues' TF1 group launched by paying in 1994 and free since 2016, is third in May at 1.7% and the general public channel France Info stays behind, at 0.7%, awaiting strengthen with France Info radio as a part of the general public broadcasting reform venture.
Éric Brunet dealing with Pascal Praud
CNews, positioned in the identical constructing as Europe 1, The Sunday Journal And Paris Match, is making ready to have a good time the occasion this Monday. The channel is especially pushed by the success of Time for the professionals of Pascal Praud, within the morning and night, and of Faced with info introduced by Christine Kelly. BFMTV should discover a new lease of life below the management of Marseille entrepreneur Rodolphe Saadé (CMA CGM), who needs to purchase it from Patrick Drahi (Altice).
READ ALSO Rodolphe Saadé, the brand new emperor of the mediaTo construct muscle throughout the week, notably in opposition to Pascal Praud, she has simply introduced again Éric Brunet for the evenings of her subsequent season, who had already labored on the channel between 2012 and 2020. Rodolphe Saadé's groups are taking their oral examination in entrance of Arcom , Thursday June 6, with a purpose to receive a inexperienced mild for the resumption of BFMTV.
BFMTV first in cumulative viewers
It is due to the listening time of CNews viewers, whose common age is round 63 years, in comparison with 54 years for these of its competitor, that the Canal+ group channel took the lead in May. Fans of the Canal+ information channel watch the channel for a mean of 37 minutes, in comparison with 24 minutes for his or her rival. “We must progress on this to regain first place on all criteria,” writes the channel’s basic director, Marc-Olivier Fogiel, in an inside e mail consulted by Le Point.
BFMTV can nonetheless boast of being properly forward by way of cumulative viewers, particularly the overall variety of individuals aged 4 and over who’ve watched the channel. On this criterion, it far exceeds CNews, with 12.1 million viewers every day, in comparison with round 8.2 million followers for the channel hooked up to the Bolloré group, 6 million for LCI and 5 million for France Info. “Our audience is younger and more active,” continues Marc-Olivier Fogiel.
READ ALSO Can CNews and C8 disappear from the PAF? Indeed, the Altice channel stays largely first amongst viewers aged between 25 and 49, targets very talked-about with advertisers: there are 2.9 million of them watching it on daily basis (i.e. an viewers share of two.9 %), in comparison with 1.4 million choosing CNews (1.4%), or double. “We are determined to fight, to progress again and again with you using renewed means. We will soon have a new, solid shareholder, and we are all working to strengthen our 2024-2025 schedule, as shown by the arrival of Éric Brunet,” provides the final director of BFMTV in his inside e mail.
https://www.lepoint.fr/economie/audiences-cnews-ravit-la-couronne-de-premiere-chaine-d-info-a-bfmtv-03-06-2024-2561823_28.php