immigration emerges as a significant marketing campaign subject | EUROtoday

Never over the last 9 European elections has the theme of immigration occupied such a spot as in 2024. In 2019, it was fourth among the many topics which the French advised us they’d keep in mind probably the most of their voting alternative, behind “purchasing power” and “environmental protection” – which have been on an equal footing on the time – and really barely after “France’s place in Europe and in the world”.

In the fifth wave of the Ipsos electoral survey for The world, the Jean Jaurès Foundation, the Sciences Po Political Research Center and the Montaigne Institute, immigration is cited in second place and follows buying energy (18% in opposition to 20%, 38% in opposition to 47% if we take the overall of citations). In one other Ipsos survey carried out in May for France Télévisions, immigration is the topic that the French suppose ought to be the principle precedence for the European Union within the years to return. From a outstanding place in 2019, we moved to a dominant place in 2024.

An election is gained primarily based on a number of parts however one of the important is that of the precedence subject and the comparative credibility of the lists or candidates who compete on this subject. In 2019, the stakes and the credibility of the political teams have been shared: the National Rally (RN) was extra credible than La République en marche (LRM, now Renaissance) on immigration, however the presidential celebration, and specifically Emmanuel Macron , was extra on France's place in Europe and on this planet and, on the time, on financial points, the exit from the euro advocated by the RN deeply worrying the French.

Unfavorable theme for the presidential majority

The ecologists, lastly, have been probably the most credible on the atmosphere, which was more and more rising as a significant topic of the talk. The 2019 outcome logically bears the mark of this distribution of the dominant points and the credibility of the candidates, every having their space of ​​energy: an RN checklist, already led by Jordan Bardella, definitely within the lead however only one level forward of that of LRM, which held up properly, and an environmentalist checklist which created a shock, arriving in third place with 13.5%. All the others, none of which have been very credible on an essential subject, have been swept away and under 10%.

Nothing like that at the moment. Firstly as a result of, even on the primary subject, buying energy, the credibility of the RN is growing and that of the presidential majority is lowering. Then as a result of the primary subject which might be favorable to Renaissance, “the place of France in Europe and in the world”, solely is available in sixth place, 18 factors behind immigration, behind well being, the atmosphere and safety, three themes which might be of little curiosity at the moment for the presidential majority.

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