François-Xavier Bellamy, from the “serious” marketing campaign to the stunt technique | EUROtoday

With the end line of the European elections in sight, François-Xavier Bellamy makes use of the biking metaphor. For the pinnacle of the record Les Républicains (LR), every thing is at stake now “in the sprint” after a protracted flat stage. In 2019, the younger candidate stalled within the final kilometers, reaching a rating of 8.48%, after a promising begin to the marketing campaign. Five years later, through the election which takes place on Sunday June 9, its sole mission is to keep away from a fall beneath 5%, synonymous with the disappearance of the French proper from the European Parliament.

Since January, the 38-year-old MEP has been roaming the nation, multiplying thematic visits… The alternative, at every stage, to take the important photograph with the native determine, and to obtain the suitable praise. Monday June 3, in Caen, his good friend Hervé Morin (president of the Normandy area and the Centrists, LR's allied celebration) virtually made him blush when he praised “a man who elevates us intellectually when we listen to him”. The hundred activists current acquiesce, invigorated by their candidate's cost on “communication abuse” of the presidential majority within the media.

The identical day, Mr. Bellamy rushed to assistance from Valérie Hayer, the pinnacle of the Macron camp record, by being indignant on the shock intervention of Gabriel Attal, the identical morning, within the Radio France auditorium, for the maintain. “Honestly, when does this show end? »he denounced on X, accusing the executive of “spend your time saturating the media space”.

Deadly nationwide framework

New viral success for the Versailles resident, after his rant of May 23 (seen greater than 5 million occasions on social networks) to deplore the group of the controversy between the Prime Minister and the candidate of the National Rally (RN), Jordan Bardella. Even the left applauded his criticism of “artificial staging” by the general public service, which might, in response to him, be the “sign of a fairly deep democratic crisis”.

The educated thinker additionally faces a paradox. On the one hand, he deplores “the era of a politics that contemplates its own spectacle” ; on the opposite, he forces his nature to indicate off. The finish typically justifies the brand new means. Since his intervention on May 7 in entrance of Sciences Po, in Paris, to defy the pro-Palestinian college students and the “rebellious” deputy of Val-de-Marne Louis Boyard, François-Xavier Bellamy has strengthened a marketing campaign thought of too severe, internally, in a primary time. Credited with 7% of voting intentions, in response to the fifth wave of the Ipsos institute survey, in partnership with Cevipof, the Montaigne Institute, the Jean Jaurès Foundation and The world, revealed on June 3, he understood that he should first exist to be listened to, earlier than hoping to persuade.

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