the Disney subsidiary is pulling out all of the stops to get out of the disaster | EUROtoday

Get real time updates directly on you device, subscribe now.

L'imbroglio continues. The administrators’ waltz too. Our American colleagues at Deadline advised us on Tuesday that Shawn Levy (Stranger Things, Free Guy) can be in pole place to provide the fifth a part of the saga Avengers. Yet one other identify introduced for the put up, the filmmaker behind the subsequent one Deadpool & Wolverine can be favored by Kevin Feige, large boss of Marvel Studios and fan of the movie.

Elsewhere on earth, in Atlanta, Captain America: Brave New World, the fourth movie within the franchise, returns to filming. A yr after major manufacturing was declared full.

The purpose ? The must combine a model new villain, performed by star Giancarlo Esposito (Gus from breaking Bad). But additionally, it appears, to rectify the state of affairs after first screenings in entrance of a check viewers declared “catastrophic” by leaks right here and there.

The selection could have been much more radical in regards to the collection Daredevilagain subsequent yr beneath the identify Daredevil: Born Again. Filming began from scratch on the finish of final yr, after having put within the can 9 of the 18 episodes initially deliberate for this season.

All this with the intention, already, of fixing the tone, transferring from a light-weight authorized collection to an motion drama (nearer to what was the fabulous collection previously broadcast on Netflix). But additionally to condense the entire thing into “only” 10 chapters.

Logistical mess at Marvel

Bob Iger, president of The Walt Disney Company, of which Marvel is a subsidiary, affirmed, over the past assembly to announce the corporate's quarterly outcomes, that he needed to place the brakes as soon as and for all on the ( Marvelian over)manufacturing.

“We're going to slowly scale back and go to about two TV series a year instead of four, and reduce our movie production from four a year to two, or three at most. », he indicated according to the American magazine Variety.

Volume reduction, yes. Necessarily accompanied by an increase in the quality of content, on the other hand. And then you have to know how to “make difficult decisions, again according to Bob Iger, such as putting an end to all projects that do not seem solid enough to us”.

But additionally realizing easy methods to push again those that will not be prepared. This is the case of the adventures of the vampire hunter Blade – with Mahershala Ali (Oscar winner in 2017 and 2019 for Moonlight And Green Book) within the title function.

The resolution is justified by important turnover within the artistic groups. An indication that up there, we’re maybe nonetheless considering just a little about creating slightly than producing. First scheduled for 2023, earlier than being postponed to November 2024, then February 2025, the Marvel-style horror movie ought to now arrive in theaters in November 2025 – attainable additional postponements not included.

Last a part of this huge restoration plan for the Maison des idées: dangling the carrot. That, already, of a brand new Avengers, the place at least 60 iconic characters from the saga would meet. That, additionally, of a fourth Spiderman with Tom Holland.

In each instances, the data has not been made official by the agency, however we are able to clearly see the emergence of a method of taking the heart beat of a public that we need to unite once more, like within the good outdated days ofAvengers: Endgamethe movie had collected almost three billion {dollars} in income in 2019.

Pragmatic shake-up

But what explains this sudden upheaval within the land of superheroes? A bit monetary pragmatism, to start out. Because final yr, Marvel Studios generated a internet lack of $237 million on the movie alone The Marvels.

Boring to demise, Nia DaCosta's function movie had barely crossed the $200 million mark on the field workplace – a far cry from the dizzying figures talked about above (that are solely 5 years outdated). Enough to make shock remedy vital.

Second clarification, simply as right down to earth: the general public now not understands something! Between 2008 and 2024, the “Marvel Cinematic Universe” is 33 movies, 8 collection, and a bunch of parallel universes – within the cinema or on the small display. All built-in right into a single major continuity through the idea of the multiverse.

A hellish tempo for the regulars. An nearly irrecoverable delay for newbies. When there are solely three movies to look at to grasp what occurs subsequent, it's already annoying. So when there are 10 occasions extra…

And as if all this wasn't sufficient, some very personal issues accelerated the necessity to flip the web page for the studio. We will then keep in mind the case of Jonathan Majors, discovered responsible of assaulting his ex-partner and sentenced to 1 yr of training on home violence final April.

Kang's interpreter (within the unequal Ant-Man: Quantumania And Loki), introduced as the subsequent large villain within the Marvel franchise, was instantly fired.

The creators overlooked what their primary purpose must be. We should entertain first. It's not about sending messages.Bob Iger, CEO of The Walt Disney Company

Ideological shift within the land of superheroes

But, past the figures and the paths of justice, the explanations for this sudden 180-degree flip have an ideological dimension. To put it merely, Bob Iger, who took over the reins of Disney after the accounting and inventive fiasco of his predecessor Bob Chapek, signaled the top of playtime for the supposed “wokism” of the saga.

The gentleman is aware of his stuff: he made Marvel a goose that laid golden eggs, throughout his first time period as president of Disney (2005-2020). Bob Iger was additionally very clear on this topic on November 29, in the course of the DealBook Summit organized in New York by the New York Times.

“The creators lost sight of what their number one goal should be. We must entertain first. It’s not about sending messages,” he mentioned on the time. Entertainment and nothing however leisure, then.

If, from right here, all this micmac seems to be like a determined try to avoid wasting the furnishings on the a part of Marvel Studios, we are able to at the least rejoice that consciousness is lastly there. Already, as a result of we are able to naturally solely admire increased high quality cinema. But additionally, as a result of superhero blockbusters are important within the cinema ecosystem. They entice a wide range of audiences, who maybe, we hope, will come again to see one thing else.

Deadpool & Wolverine, the one movie produced by the Marvel studio in cinemas this yr, will probably be launched on July 24 in France. It will mark the baptism of fireplace of this new logistics model for the Disney subsidiary. It now stays to be seen whether or not the flames is not going to as soon as once more be snuffed out by failure.