“The electoral campaign period opens later and later, or even no longer opens” | EUROtoday

Professor of political science on the University of Lille and researcher on the Center for Administrative, Political and Social Studies and Research, political scientist Rémi Lefebvre, who not too long ago coordinated the collective work Downgraded elected officers? with the sociologist Didier Demazière (PUF, 132 pages, 11 euros), analyzes the long-term developments of this media and political phenomenon that’s the electoral marketing campaign.

Does this European marketing campaign appear to face out from different electoral campaigns?

What could be very hanging to me is to see that the problems particular to this marketing campaign are invisible. This is usually the case for so-called second-tier elections: their particular points are not often clarified, and the campaigns which precede them are hijacked by political actors to seize the curiosity of voters. Regional, native or European elections are due to this fact usually approached by means of a nationwide prism, which fuels a sure confusion and, in the end, a type of disinterest amongst voters. Of course, we should be cautious to not idealize the previous – the nationalization of intermediate elections is an outdated pattern – however this phenomenon has enormously elevated: we’ve got, for instance, by no means seen a President of the Republic s get so concerned in European elections.

Another necessary phenomenon in my eyes is the truth that campaigns are more and more “parasitized” by exterior occasions within the media, as if marketing campaign time was now not protected in any method. This is linked on the one hand to the structural logic of the media agenda – one theme chases the opposite – and to methods of exploitation. For this European marketing campaign, for instance, La France insoumise is taking part in the cardboard of the battle waged by Israel in Gaza – a theme whose hyperlinks with Europe should not apparent – whereas Jordan Bardella is making these elections an anti- Macron.

The settling mechanism by which salient themes emerge throughout a marketing campaign now not takes place. There is now not a hierarchy of points. Remember: the 2002 presidential marketing campaign centered on insecurity; in 2007, it was the worth of labor which was on the coronary heart of the debates with the slogan “work more to earn more”. In 2017, Emmanuel Macron's marketing campaign theme was new. Now there now not appears to be a theme to polarize the debates – which doesn’t promote curiosity in politics since individuals wouldn’t have a problem to cling to.

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