the guarantees of Rodolphe Saadé | EUROtoday
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VSIt's an audition that leaves somewhat style of disappointment. On Thursday, the Regulatory Authority for Audiovisual and Digital Communication (Arcom) had a full hour to cook dinner Rodolphe Saadé, CEO of CMA CGM, and Nicolas de Tavernost, vice-president of the media division of the CMA CGM group. She, sadly, solely used 45 minutes of her taking pictures window earlier than discovering herself out of questions. Those interviewed had been thus capable of go away assured in acquiring the inexperienced gentle from the regulator for the takeover of Altice Media, a bunch with a turnover of 362 million euros, whose nuggets are BFMTV and RMC.
The lips of the journalists current on the listening to however burned to ask Rodolphe Saadé: do you wish to purchase the M6 group? When? Would you want to alter the legislation with the intention to rapidly purchase this group wherein you maintain 10% of the capital? Arcom, by way of its president Roch-Olivier Maistre, however reminded the entrepreneur that he additionally held stakes – not talked about in his preliminary remarks – within the M6 group and within the video media Brut.
Charters of independence and ethics
For the remainder, the CEO of CMA CGM, who got here accompanied by a shock media commando shaped particularly by Nicolas de Tavernost, who had simply left M6, and Christine Bellin, former director of the TF1-M6 merger undertaking, needed to reassure the regulator and the Altice Media workforce for 45 minutes. A crucial transition after the intense disaster of confidence that occurred in March in Provence, Rodolphe Saadé's first media asset. “As the future owner of Altice Media, I will not intervene in the editorial line. Within CMA Médias, we give concrete guarantees to the independence of the editorial staff,” promised the newcomer to the media world. He talked about the charters of independence and ethics presently being negotiated with employees representatives.
READ ALSO “La Provence”: behind the scenes of the every day disaster belonging to Rodolphe SaadéThe Marseille entrepreneur pays 1.55 billion euros in money for the home of BFMTV, RMC, RMC Découverte and RMC Story, which is “the third private audiovisual group” in France (after TF1 and M6 and excluding Canal+ energetic in tv) and “the most profitable on the market”, reminded Arthur Dreyfuss, CEO of Altice France, interviewed for Patrick Drahi, the vendor, as a part of the approval process for the takeover of Altice Media by CMA CGM. Arthur Dreyfuss should keep after the takeover and take cost of the audiovisual division, Jean-Christophe Tortora being in control of the press.
Mute on M6
Rodolphe Saadé stays silent on his intentions regarding M6, for lack of getting been questioned particularly on this topic by the members of Arcom, however he says he’s contemplating acquisitions overseas after the combination of Altice Média as a way to construct “ a leading media group. Concerning BFMTV and RMC, he promises to give them the “means to develop”. “Our first mission will be to allow BFMTV to once again become the leading news channel,” insists Rodolphe Saadé, who appears upset by the truth that CNews doubled its competitor in viewers in May. “We have leadership as a news channel for 25-49 year olds,” he reassures.
READ ALSO Nicolas de Tavernost goes to Rodolphe Saadé at CMA CGM: M6 within the crosshairsSince its foray into written media, with the acquisition of Provence and of Corsica Morning in 2022 for round 100 million euros, Rodolphe Saadé has “already invested more than 66 million euros”, he specifies. “My ambition is great in your sector that I am discovering,” he confides. A form of “teasing” of the French tycoon for his subsequent huge maneuvers.
https://www.lepoint.fr/economie/medias-les-promesses-de-rodolphe-saade-07-06-2024-2562251_28.php