Danish Media Threatens to Sue OpenAI | EUROtoday

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In the newest battle between AI and the media, main Danish newspapers and TV stations are threatening to sue OpenAI until the corporate compensates the nation’s press for allegedly utilizing their content material to coach its fashions.

“We want remuneration for our work [which] they have used to train their model,” says Karen Rønde, CEO of the Danish Press Publications’ Collective Management Organization (DPCMO), which represents 99 % of Danish media shops, together with state broadcaster DR and TV 2. Rønde says the DPCMO plans to sue if a deal just isn’t reached within the subsequent 12 months.

AI has created a brand new entrance in copyright regulation after a sequence of lawsuits claimed that OpenAI, which is backed by Microsoft, scraped information corporations’ web sites with out permission with the intention to practice its AI fashions. Soon after these lawsuits, OpenAI struck a sequence of licensing offers with main publishers, enabling the corporate to coach its future iterations of ChatGPT on their content material. Financial phrases for the offers haven’t been disclosed.

Now, Danish media is trying to drive OpenAI to barter with them as a collective, an uncommon tactic that might present a mannequin for different small international locations if profitable. So far, OpenAI has been hanging offers with publishers individually and has introduced content material partnerships with the Financial Times and the Atlantic, in addition to German media conglomerate Axel Springer, French newspaper Le Monde, and Spanish group Prisa.

After assembly with OpenAI on-line and in-person earlier this 12 months, Rønde says she was left with the impression that Denmark was not a prime precedence. “It was made clear that the focus was the deal in Germany and the deal in France and the deal in Spain and of course, the American ones,” she says. “There are so many content creators in all the other territories and they are now left with nothing.”

Rønde has despatched a letter to OpenAI’s lawyer at Dutch agency Brinkhof informing them of Danish copyright regulation, and says she is ready for a response. She presumes OpenAI has already used content material from Danish press web sites as a result of the corporate has not instructed her in any other case, she says. Neither OpenAI nor Brinkhof replied to WIRED’s request for remark.

For Rønde, time is of the essence. She needs to strike a cope with OpenAI and in addition Google’s Gemini within the subsequent 12 months, earlier than the usage of AI chatbots and search engine overviews additional marginalizes publishers’ web sites. “Maybe then it [will be] too late, and the value of the press publishers’ content will be—in one or two or three years—too low,” she says. “If we cannot enter into a partnership agreement within a reasonably short time frame, then we need to enforce our rights.”

DPCMO was arrange in 2021 to assist Danish media negotiate with Big Tech. “We needed to stand united, otherwise we feared that Denmark would be too small a country to be prioritized in the discussion with Big Tech,” says Rønde.

Last 12 months, the group secured preliminary license agreements with Microsoft’s Bing and Google to characteristic Danish publishers’ content material within the firm’s search engines like google and yahoo. Although the agreements outlined that publishers needs to be compensated by the 2 corporations, the offers didn’t agree on how a lot.