Death of Françoise Hardy, was the singer a yéyé icon? | EUROtoday

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15 October 1963, the face of Françoise Hardy, doe-eyed look beneath thick brown bangs, is uncovered in close-up on the quilt of Hi buddies, the yéyés journal launched by Daniel Filipacchi, with whom she fell in love with the photographer Jean-Marie Périer… Her hit “All the boys and girls” performs repeatedly on the radio, between Johnny and Sylvie Vartan. Post-war youth who put on denims or miniskirts and solely dream of affection and friendship are gained over.

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The singer, who died this Tuesday June 11 on the age of 80, is a yéyé woman, within the pantheon of the motion with Sylvie Vartan, Sheila and France Gall. Jean-Pierre Pasqualini, specialist in French track and director of applications at Melody TV, has adopted her since that point as a spectator, then professionally because the Nineteen Eighties as a journalist.

Point : Why is Françoise Hardy instantly labeled yéyé?

Jean-Pierre Pasqualini: When Voguela signed, in 1962, after her time on the Petit Conservatoire de la chanson, which was however not very yéyé (Mireille, who opened it, introduced jazz again to France with Charles Trenet within the Nineteen Thirties and didn’t is just not an enormous fan of yéyé), the report firm imposes a twist track on him for his first report: “J’suis d’accord”. She doesn't know find out how to twist, she by no means actually favored dancing, she felt awkward. Ultimately, it’s the B facet that can work: “All the boys and girls”. But Vogue signed her to be yéyé twistas a result of all of the yéyés had been doing the twist.

Twist, as a result of it’s a motion inherited from the United States?

He comes from the Marshall Plan, which despatched us nylon stockings, Coca-Cola and rock'n'roll from America. The child boomers had been each those singing and those listening, as a result of younger individuals had buying energy for the primary time. The American report multinationals understood that, to promote Teppaz, you needed to promote information. In France, the yéyé motion lasted from 1959 to 1966. We can begin it in 1959, when Richard Anthony sang “New Wave”, a title tailored in French from a track by Paul Anka. There had already been just a few American rock'n'roll titles tailored into French as early as 1956 by Henri Salvador, however world rock'n'roll in a short time shifted into the yéyé. Even Elvis Presley goes to do yéyé: he's going to place marshmallow in his rock'n'roll…

READ ALSO Death of Françoise Hardy: yéyé to pop, a lifetime of melodies


Because it’s sticky and candy! The expression “yéyé” was invented by Edgar Morin, a sociologist who, within the World in 1963, on the event of the journal's first anniversary occasion Hi buddies to the Nation which can hysterize the youth, writes that they at all times say “Yeah yeah yeah yeah”. It's a world motion, a tidal wave, however it can final a really quick time. In 1966, Dutronc, Polnareff and Antoine arrived and yéyés had been out of trend. With May 68, they’re downright old-fashioned.

It is an apolitical motion, that of a youth who desires to have enjoyable and above all to not become involved…

And but, Françoise Hardy was found due to the legislative elections of 1962! While ready for the outcomes from all of the areas and all of the departments of France on tv, artists had been made to sing, together with Françoise Hardy, who fascinated everybody along with her melancholy and beauty. It's paradoxical as a result of on the time politicians didn’t affiliate with singers and singers didn’t become involved in politics.

READ ALSO Bertrand Dicale: “Françoise Hardy sang dramatic things with lightness”

Isn’t Françoise Hardy notably Americanized?

Contrary to what individuals have stated, she made lots of variations. Even “Comment te dire adieu” is an adaptation of an English melody: “It Hurts to Say Goodbye”.

What relationship did she have with others? yéyé women ?

She was very near Sylvie Vartan and Sheila. They had been torn away from their adolescence and had due to this fact not been capable of have girlfriends like all 16-year-old women. They had a typical previous and will perceive one another.

What units her other than Sheila, Vartan, France Gall?

Marie Laforêt was yéyé people, Sylvie Vartan yéyé rock, Françoise Hardy was yéyé sluggish rock. She stopped appearing in a short time, in 1966. She was so sublimated by Jean-Marie Périer that she went to do extra cinema than the others. She will movie with Montand, within the movie Grand Prix, with Roger Vadim, Woody Allen… She can be in a lot larger demand than the others by nice designers (Ted Lapidus, Paco Rabanne…). It is, for instance, the one one among yéyé women who will make many headlinesShe, which was the reference for the elegant younger girl. They wrongly thought that she had a much less teenage viewers than the others… Thanks to Eurovision in 1963, she made a profession in Europe and was the one Frenchwoman to put within the Top of the Pops in England. She can also be the primary to maneuver from yéyé to pop. “The House where I grew up”, an enormous hit in 1966, mid-tempo, is just not yéyé and can save her. Sylvie Vartan is compelled to go to Italy as a result of issues not work in France. France Gall goes to Germany to sing songs for the Oktoberfest. Hardy triumphed in 1968 with “Comment te dire adieu” tailored by Gainsbourg.

His melancholy can also be not very yéyé…

His melancholy is fueled by his personal life and his painful love affair with Dutronc. She had a particular childhood too… Her father was married elsewhere, he died in 1981, murdered by little boys with whom he had sexual video games… She did like her mom, she spent her life ready for Jacques Dutronc.

What will she hold from the yéyé interval?

A burden, as a result of we at all times introduced her again to “All the Boys and Girls”, which was successful for six months! In 1962, she was 18, the bulk was then 21, so she needed to share the Sacem rights to the melody with a technician from Vogue… Each time I interviewed her, after I spoke to her in regards to the yéyés, she wished to speak about one other period. At the top of the yéyé years, she turned a producer, she determined every part and it labored. Unlike Sheila, she by no means had a pygmalion, it was a free electron.