The hospitality trade adopts know-how to shock the shopper | Business Hub | EUROtoday

Get real time updates directly on you device, subscribe now.

Could synthetic intelligence (AI) create higher pizzas than people? This was the problem that the Can Pizza chain, with areas in Barcelona and Madrid, set itself firstly of final 12 months when it proposed to the pizza grasp Lolo Lorenzo and the know-how advisor Matthias Schneider to every create a pizza. The first was completed primarily based on his data and his decade-long expertise working the shop; the opposite turned to ChatGPT, OpenaAi's textual generative AI program, which he fed with knowledge on tastes and client tendencies. Although each proposals have been favored by the general public who attended the problem, Roman Lorenzo's, made with ragù, pickled onion and carrots, celery and parmesan, was higher acquired. The AI ​​opted for mozzarella, shiitake mushrooms, sobrasada and parmesan, with a closing contact of goat cheese, pine nuts, honey and cilantro-lime pesto.

It is early to say that AI is able to outline the menus of any restaurant, however what’s simple is that digitalization is getting into the HORECA sector, which encompasses lodges, eating places and cafes, proper all the way down to kitchens. A bunch of corporations that covers almost 319,000 institutions in Spain, and employs 1.7 million individuals, 8% of whole employment, which is in full technological transformation, a course of to modernize, change into extra environment friendly and optimize its power consumption.

The steady problem of digitalization of the HORECA sector

This change includes resorting to extra environment friendly home equipment, akin to new era ovens and fridges that regulate the temperature in response to the quantity of meals they retailer; to extra sustainable transport, and to digital administration techniques that save time and sources since, for instance, they permit, due to AI, to foretell the amount of labor to regulate purchases in order that meals isn’t wasted or to organize shifts in order that There is a workers scarcity throughout peak intervals.

But innovation may also be transferred to the shopper expertise in shops. Today, there are numerous proposals in eating places and lodges by which digital know-how provides an additional attraction. Some instances could appear extravagant or anecdotal, however, in response to specialists, they assist differentiate the enterprise from the competitors and appeal to a bigger viewers. Because as Salim Bravo, proprietor of the fusion restaurant Living Bakkali in Valencia, who will take part within the webinar Exploring the HORECA sector (Hospitality, Restaurants and Cafes): challenges and challengesorganized by Sabadell Hub Empresa: “It is no longer enough to provide good food, we must offer a beautiful space that has an impact, communicate well through social networks and, above all, implement technology.”

Sign up for the 'webinar'

Exploring the HORECA sector (Hospitality, Restaurants and Cafes): challenges and challenges, organized by Sabadell Hub Empresa, with Manel Valles, japanese territorial business director of Banco Sabadell, Meritxell Compañó, enterprise and self-employed phase director of Banco Sabadell, José Luis González Casellas, POS gross sales and business growth director of Banco Sabadell, Salim Kurjieh Bravo, supervisor of the Living Bakkali restaurant, Guillem Querol Muñoz, supervisor of the Tatel Valencia restaurant. When: June 17 from 4:00 p.m. – 5:15 p.m. Register right here.

Surprise the diner

Restaurants are searching for new methods to shock their prospects and switch a meal into one thing particular, whatever the menu. For instance, Hard Rock Café in Tenerife makes use of tabletop projections to entertain diners whereas they wait for his or her dishes. In them, a miniature animated chef prepares the menu that the shopper has ordered.

The Sinestesia restaurant in Madrid affords an immersive gastronomic expertise, in a room for 16 individuals. As the dishes come out, projections seem on the partitions and ceiling that transport the diner to eight completely different worlds, one for every proposal on the menu ready by Kike Moya, who has two Michelin stars for his Alicante restaurant L'Escaleta.

Another proposal is interactive tables. These gadgets exchange the dashboard with a contact display (ready to face up to shocks and excessive temperatures), from which you’ll seek the advice of the interactive menu in a number of languages ​​or name the waiter. In addition, it offers entry to video games and newspapers with which to cross the time whereas the meals arrives. They even assist you to order a taxi once you're completed.

Less flashy, however more practical and inexpensive are tablets. With them the shopper can place their order, which is distributed on to the kitchen, and think about the quantity. Fast meals chains akin to McDonald's or Burger King have been utilizing these gadgets for a while now, however they’re turning into an increasing number of inexpensive for small institutions.

Robotic waiters

Science fiction cinema has been telling us for many years that the time will come when robots might be our waiters. And you’re already starting to see these manufactured from plastics and chips in lots of institutions, a type of carts with wheels, trays and screens, like C3PO from the Star Wars saga, which ship orders to the tables and information the diners due to sensors with which they establish and keep away from obstacles, and to AI with which they be taught routes and optimize them. They save prices and free the restaurant workforce from probably the most routine duties. They nonetheless want supervision, since they can not take orders or cost prospects, however it’s most likely a matter of time.

Mirrors that suggest you relaxation

The lodge sector is experiencing a growth in 2024, says Susana Marín Coe-Archer, professor of the grasp's diploma in Hotel and Tourism Management at EADA Business School. Last 12 months, Spain was the second most visited nation on the planet, with 85.3 million vacationers and the prospects are that it’s going to attain near 100 million this 12 months. In addition, 260 lodge openings are anticipated earlier than the top of this 12 months, primarily in Madrid, the Community of Valencia, Andalusia and the Canary Islands. In these institutions, innovation has come by dwelling automation. Room entry playing cards are already built-in into the phone in lots of lodge chains and from tablets put in within the rooms you may management the temperature or the time of reducing and elevating the blinds.

A lodge in Granada exhibits a few of the potentialities of digitalization in its 15 rooms: good mirrors assist you to play music, watch movies or learn the information. They additionally present details about the visitor, if desired. Using a scale, they measure parameters akin to the share of water and fats, and present the leads to the mirror. Using a small machine that’s handed over the face, it affords the consumer details about the state of their pores and skin and offers recommendation on hydration and relaxation. The bathroom additionally has know-how, it at all times stays heat whatever the room temperature and, on the request of the visitor, it might measure as much as 11 parameters of their urine.

The lodges of the Neo group, which manages the Futurotel de Granada, in Cambrils, Madrid, Barcelona and Málaga are being reworked to undertake the applied sciences of this flagship institution: Futurotel Dreams Granada. “This way of using innovations has not yet caught on in Spanish hotels, but with the rise of tourist apartments, hotels must offer unique experiences. It works for us, we are always full,” explains Pedro Maestre, advertising director of the Neo group.

The bathroom in the rooms at Futurotel Dreams in Granada has an interactive mirror, and a faucet and toilet with digital controls.
The rest room within the rooms at Futurotel Dreams in Granada has an interactive mirror, and a faucet and bathroom with digital controls.Futurotel

Susana Marín Coe-Archer explains that one other innovation is the usage of know-how that’s occurring in buying channels. “When booking a stay, a virtual tour can be offered from the moment you enter the hotel to the room, with all your requests in view. For example, there is chocolate in the refrigerator and the bathtub is ready.” In the case of renting lodge rooms for a marriage, they may assist you to present a recreation, even with digital actuality, of the ultimate end result.

These improvements, warns Marín Coe-Archer, facilitate the work of the lodge workforce, however they don’t exchange it, at the least for now. “As much as technology enhances the experience, there is nothing like the connection that the people you interact with in a hotel or restaurant make you feel. Customers value that, if we return, they remember us, and that doesn't It is provided by AI.” Something that Bravo agrees with: “These technological components are gaining an increasing number of weight, nonetheless, we should not overlook probably the most conventional half: very attentive workers, who advise and make prospects have a great time. “Whoever knows how to combine both elements will succeed.”

The restaurant within the palm of your hand

The administration of the hospitality sector has modified within the final 4 years, explains José Luis González, director of POS Sales and Commercial Development at Banco Sabadell, due to the brand new point-of-sale terminals, recognized by their acronym, POS. These gadgets appear like a telephone and assist you to perform a great variety of each day duties. They make it simpler to handle funds and suggestions or divide payments. They additionally enable the incorporation of functions to hold out satisfaction surveys, they combine a barcode reader, receipt printing or digital ticket issuance, which might be despatched through electronic mail or WhatsApp to the shopper. One of some great benefits of these gadgets is that they provide the potential of viewing the exercise in detailed reviews that intersect gross sales knowledge with stock knowledge, which provides the businessman the choice to make selections primarily based on actual figures and never on projections.

https://elpais.com/economia/branded/hub-empresa/2024-06-13/la-hosteleria-adopta-la-tecnologia-para-sorprender-al-cliente.html