Lucas Vidal encapsulates Telefónica's sound id in 5 notes | Culture | EUROtoday

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Lucas Vidal's secret is cheese. Many years in the past, a veteran composer instructed him that when folks eat cheese they’re happier, and due to this fact extra more likely to settle for the music {that a} composer proposes to them. So, within the assembly that Vidal had two years in the past with the board of Telefónica to speak in regards to the sound id that the corporate needed to launch to have fun its hundred years, he requested for good cheese. Surprised, the organizers instructed him that it had by no means been achieved, however they accepted. And it labored. The board beloved the proposed music and right now, Vidal (Madrid, 40 years outdated), offered the corporate's sound on the Telefónica headquarters, the jingle which can accompany the corporate “for the next 100 years”, within the phrases of its president, José María Álvarez-Pallete.

It isn’t a straightforward job as a result of, what does an organization sound like? In the case of Telefónica, and after a lot work, Vidal has come to the conclusion that there are 5 notes: Do Sol Sol Do Do. A melody that folks should get used to as a result of, because the composer demonstrated on the piano taking part in with the corporate staff current on the occasion, it is vitally catchy. Musicality apart, Vidal additionally broke down the story behind the music: the union between the previous (represented by the low notes), the current (the center notes) and the longer term (the final word, a excessive C). Are there similarities between composing a movie soundtrack and an organization soundtrack? “Completely,” Vidal defined to EL PAÍS after the presentation ceremony. “In the end, everything is about emotions, I believe that human beings are moved by them. The intention of this project is the same as that of a soundtrack, a ballet or whatever it does: to transmit an emotion.” There should even be an underlying message, on this case, the combo between the longer term that the corporate is making ready and the legacy of an organization “in which more than 500,000 people have worked in this century,” as its president recalled.

Vidal, who defines himself as “a normal boy who was born very close to here.” [en referencia a la sede madrileña de la compañía]” isn’t, in actuality, somebody so regular. He started taking part in the piano on the age of three. As a young person he went to the United States on a scholarship and in Boston, he recalled, “I was looking for musicians on the street who wanted to collaborate with me. He didn't have money, but he did have letters of recommendation… and pizza. And it worked: much of what we created then served as a letter of introduction to use later.” At the age of 20, two days earlier than making his debut in entrance of a giant orchestra, he was identified with most cancers. But not even that stopped him: right now, with two Goya awards, an Emmy and fifty movie and collection soundtracks behind him, he is likely one of the most eclectic composers on the planet, a pioneer of orchestral electronics who, within the phrases of Álvarez-Pallete, “was the best option to give a sound identity” to Telefónica, and create a melody that from tomorrow might be “part of the company's identity in the same way as the color blue, the circles of its logo, the building on Madrid's Gran Vía or Iris, the statue of Jaume Plensa.”

Has the stigma that a few years ago prevented some groups from wanting to associate their music with a brand ended? “Completely. Many groups have had resounding successes in advertisements, and in the end, the truth is that you are an artist who accepts the projects he wants. And I've had a blast creating this music,” which by the way in which was recorded within the well-known Abbey Road studios in London. A wizard of communication, Vidal additionally exhibited one other of his secrets and techniques: his humorousness. “In the end I understand that in my case communicating my story is a social responsibility,” he says, “and if through my story I can help a child who reads an interview of mine do what he likes, then it is perfect. It seems to me that there are artists for everything, but in my case, communicating is something that I really like,” says goodbye to the creator of the 5 notes that, certainly, all the nation will acknowledge beginning tomorrow.

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