Marks & Spencer to launch clothes repairs service | EUROtoday

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By Liv McMahon, BBC News

Getty Images Stock image of a woman using a sewing machine to repair a colourful item of clothingGetty Images

Marks & Spencer is launching a brand new service for clothes repairs and alterations.

From August, prospects will be capable to guide by means of a devoted on-line hub and have their fastened objects posted again to them inside seven to 10 days.

The work might be carried out by Deliveroo-style repairs start-up Sojo, and its in-house staff of tailors, with costs beginning at £5.

The transfer comes as retailers attempt to encourage extra sustainable habits amongst their buyers.

Sojo launched throughout the Covid-19 pandemic in 2021 with a mission to make repairing, not merely changing, clothes extra mainstream.

M&S stated its partnership with Sojo aimed to offer prospects with methods to increase the lifetime of their clothes.

“Through the launch of our restore service, we’re making it even simpler for purchasers to offer their garments Another life, whether or not they’re utilizing our new restore service or long-standing garments recycling scheme,” said Richard Price, managing director of clothing & home at M&S.

A smiling Sojo founder Josephine Philips, wearing a checked jacket over a black top, with a brown scarf tied round her hair and big hoop earrings

Sojo’s Josephine Philips wants to make repairing clothes more mainstream

Josephine Philips, Sojo’s founder and chief executive, said the partnership marked “an extremely massive step” towards its mission of making clothes repairs more accessible.

Siobhan Gehin, a retail expert and senior partner at consulting firm Roland Berger, told the BBC that by partnering with smaller, independent repair firms, large brands can provide customers with convenient alterations without having to create the infrastructure for these services themselves.

Growing trend among retailers

M&S is not alone in looking to repair services as a way to seemingly embrace and encourage sustainability.

In January, Sojo took up a permanent space in Selfridges on London’s Oxford Street to provide customers with access to its clothing repairs service. The central London department store also gives shoppers access to handbag and trainer restoration services.

Japanese fashion retailer Uniqlo, perhaps best known for its viral shoulder bagoffers clothing repairs and additional services such as embroidery for Uniqlo items at six of its UK stores.

John Lewis has made its fashion rental service and recycling scheme a key part of its consumer-facing sustainability strategy, alongside accepting and reselling pre-loved products such as electronics and furniture.

High Street stores Primark and H&M provide customers with online guides for repairing and maintaining their clothes, such as how to sew buttons and zips on to items or rework them entirely. Primark has also held free repair workshops for customers across the UK and Europe since 2022.

‘Regulatory pressures’

https://www.bbc.com/news/articles/cpe35e7kgnzo