Adidas: Huge demand for DFB jerseys – expectations tripled | EUROtoday

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Huge demand for DFB jerseys – expectations tripled

“Lava lamps that score goals” – Hype about pink DFB jerseys

The DFB's pink away jersey brought about numerous pleasure earlier than the European Championships. It has now turn out to be an actual bestseller. The hype was fueled by “the boys playing so well in the first game,” says WELT editor Inga Griese.

Before the event started, there was numerous fuss in regards to the Germany jerseys. Adidas has now introduced that it’ll promote thrice as many jerseys as anticipated. One quantity particularly is standard with followers.

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DDemand for the German nationwide soccer staff's jerseys has considerably exceeded the producer Adidas' expectations. “We will sell more than three times as many jerseys as originally calculated,” mentioned Adidas spokesman Oliver Brüggen. However, he didn’t present any particular figures.

The continued reputation of the jerseys can also be noticeable within the outlets. A take a look at the producer's on-line store on Tuesday exhibits that the nationwide staff's pink away jerseys are presently offered out. Only remaining sizes of the jerseys are presently obtainable on-line, mentioned Brüggen. However, nearly all of the DFB jerseys are nonetheless obtainable within the sporting items producer's outlets and from its retail companions.

“In order to continue to meet the high demand, we are in daily contact with our partners regarding additional quantities of jerseys and will also produce more jerseys after the end of the tournament,” assured Brüggen.

National coach Julian Nagelsmann with the European Championship jersey

Julian Nagelsmann presents the brand new official European Championship jersey of the DFB staff at a press convention

Source: dpa/Boris Roessler

The focus of promoting the jerseys is on specialist retailers, who promote greater than two thirds, mentioned Brüggen. “By stocking up early, we were able to ensure that specialist retailers received significantly more goods than originally ordered,” mentioned the spokesman.

Kroos and “Wusiala” hottest

The model with the quantity 8 shirt of Champions League winner Toni Kroos is ordered notably typically, mentioned Brüggen. But the names and shirt numbers of the DFB duo “Wusiala”, i.e. Jamal Musiala and Florian Wirtz, are additionally very fashionable.

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Adidas lately introduced that the nationwide staff's pink away jersey had turn out to be a historic bestseller. The pink away jersey was the best-selling away jersey within the historical past of all DFB jerseys, it was mentioned.

Toni Kroos

The quantity 8 is especially standard

Source: dpa/Tom Weller

TOPSHOT-FBL-EURO-2024-GER-SCO-SUPPORTERS-FAN ZONE

Fans on the fan mile put on the DFB jerseys

Source: AFP/RALF HIRSCHBERGER

The pink and purple jersey shouldn’t be solely standard amongst German followers. The eldest son of famous person Cristiano Ronaldo additionally had his picture taken on his birthday within the coveted DFB away jersey.

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Euro 2024 - Germany v Hungary

Bayern President Herbert Hainer additionally approves of the pink DFB jersey. “I think that the German jerseys are pink at this tournament is a success, and not just from a fashion point of view: Germany is colorful – sport and a tournament like this can also convey that,” he mentioned in an interview with the media group “Münchner Merkur/tz” (Wednesday).

https://www.welt.de/sport/fussball/em/article252310900/Adidas-Riesen-Nachfrage-nach-DFB-Trikots-Erwartungen-verdreifacht.html