How to elucidate Jordan Bardella's success on TikTookay? | EUROtoday

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Jordan Bardella eats sweet. Jordan Bardella confesses he can't be bothered to iron his fits. Jordan Bardella performs PlayStation 4. Jordan Bardella discusses the advantages of sulfite-free rosé wines. Jordan Bardella strokes a rabbit… Published on the TikTookay account of the president of the National Rally (RN), these sequences are all innocuous. But they’re all very profitable: depend 4.5 million views, almost 380,000 likes and greater than 8,000 feedback in twenty-four hours, for instance, for a video during which Marine Le Pen's successor asks for an apple, then eats it.

While some nonetheless maintain their very own towards him within the rating of essentially the most adopted French political figures on the Chinese platform, corresponding to Emmanuel Macron (4.6 million subscribers) or Jean-Luc Mélenchon (2.4 million), the president of the RN (1.9 million) has however skilled a lightning rise. To the purpose that commentators are questioning: may the one who aspires to turn out to be prime minister have cheated to acquire such visibility?

Suspicions of manipulation

In a report from the journal “C dans l'air”, broadcast on July 2 on France 5, the communicator Philippe Moreau-Chevrolet estimates that the meteoric rise within the variety of views achieved by Jordan Bardella since March, a lot greater than what he has skilled in earlier months, can’t “in no way be natural”. And to place ahead the speculation of the use by the RN of automated accounts (“bots”) or of “advertising campaigns” to elucidate this sudden craze.

The rationalization just isn’t far-fetched. In the previous, different events have already used such a technique (known as “astroturfing”) to inflate their on-line publicity utilizing faux accounts. This is the case, for instance, of Reconquête!, Eric Zemmour's get together, on Twitter, throughout the 2022 presidential election, as demonstrated by an investigation by World. Generally talking, TikTookay, like all social networks, is recurrently the goal of manipulation operations, as evidenced by the web page on which the platform lists the campaigns that it has managed to hinder.

Jordan Bardella in the North, Saturday April 6, 2024. Jordan Bardella in the North, Saturday April 6, 2024.

As for the RN chief, TikTookay, nonetheless, refutes any try at deception. “No suspicious activity has been identified around Jordan Bardella's account, either in terms of the increase in the number of subscribers or engagement”affirms to the World a spokesperson for the corporate. The firm additionally factors out that the social community prohibits, ” around the world “, political promoting (which French regulation additionally prohibits throughout election campaigns).

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https://www.lemonde.fr/pixels/article/2024/07/05/comment-expliquer-le-succes-de-jordan-bardella-sur-tiktok_6246964_4408996.html