Copenhagen rewards eco-friendly vacationers with free espresso, museum excursions | EUROtoday

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Wonderful Copenhagen, the Denmark capital’s tourism workplace, is launching a pilot program that rewards guests for going inexperienced. Starting July 15, members who interact in a sustainable exercise will earn a present of appreciation, akin to a free kayak rental or espresso and Danish pastry.

The new initiative, CopenPay, is straightforward: partake in an eco-friendly endeavor and obtain a perk from the 2 dozen companies and establishments collaborating in this system. It is open to guests and locals.

For occasion, you may acquire plastic trash and switch it into jellyfish artwork at a workshop run by the National Gallery of Denmark. If you journey a motorbike or take public transportation to the Amager Resource Center, you may obtain 20 additional minutes of ski time on CopenHill, a synthetic slope on the facility plant’s roof. (Non-skiers can journey the elevator to the highest free.) Volunteer at Oens Have, northern Europe’s largest city backyard, or the historic backyard on the Karen Blixen Museum and revel in a complimentary vegetarian meal or free museum admission, respectively.

“We want to turn tourism into a positive force for change in regards to sustainability,” stated Rikke Holm Petersen, director of communications at Wonderful Copenhagen, “but we want tourists to have a memorable and fun experience as well.”

Holm Petersen stated this system relies on the distinction system, although a number of venues would possibly ask for proof, akin to a photograph of your bike or a public transportation ticket. It will run by means of Aug. 11. Depending on its success, it might return subsequent summer season with extra actions and for an extended stretch of time.

Destinations around the globe are experimenting with artistic methods to advertise environmental accountability and have interaction guests of their trigger. With the Mālama Hawaiʻi Program, vacationers can earn a lodge low cost or free evening by volunteering. For instance, company who donate time to the Pacific Whale Foundation obtain a free fourth evening and breakfast for 2 on the Hana-Maui Resort. (Relatedly, the Hawaii Tourism Authority unveiled a certification system final month that verifies corporations dedicated to sustainable practices. Thirteen companies have obtained the designation, together with main airways, tour boat corporations, eating places and the Bishop Museum.)

In 2017, Palau instituted the Palau Pledge, which vacationers should signal upon coming into the nation. The settlement to “preserve and protect” the islands is stamped of their passport.

Hotels are additionally incentivizing company to scale back their consumption. Properties affiliated with the Yotel’s “Purple Goes Green” plan supply guests a meals and beverage credit score for on daily basis they decide out of housekeeping. Best Western Hotels and Resorts has an analogous program, with company incomes factors or a meal voucher.

Randy Durband, chief government of the Global Sustainable Tourism Council, applauds packages that reward good habits as an alternative of guilting folks into appearing responsibly or scolding them for falling brief.

Copenhagen deserves some credit for not shaking a fist at bad behavior but trying to make it fun and have some incentives and benefits,” Durband stated.

Holm Petersen has larger aspirations for CopenPlay. She sees it as an agent of change.

“We hope visitors will feel inspired to make more conscious choices about green actions when they go home,” she stated, “and that other destinations will do something similar.”