Samsung launches Galaxy good ring to trace sleep and intervals | EUROtoday

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By Liv McMahon & Imran Rahman-Jones, Technology reporters

Samsung Press handout image shows a woman lying with her head on a pillow and her eyes closed while wearing Samsung's Galaxy RingSamsung

The firm says its ring can be utilized for sleep monitoring

Samsung is hoping to lure health and health-tracking know-how lovers with its latest wearable gadget – the Galaxy Ring.

It launched the gadget at its Galaxy Unpacked occasion on Wednesday as the most recent addition to its ecosystem of units it says it’s “supercharging” with synthetic intelligence (AI).

Smart rings, which use tiny sensors to watch varied well being metrics, have so far been a distinct segment product – although their latest use by the England males’s soccer workforce made headlines.

It appears Samsung is trying to vary that, turning into the most important tech firm but to enter the good ring market.

Ben Wood, analyst at CCS Insight, says the product selection is an “interesting bet” for Samsung, along with his firm estimating that there will probably be a complete world market of round 4 million good rings in 2025.

“That is a rounding error when compared with 250 million smartwatches that are also expected to be sold,” he informed the BBC.

But others recommend Samsung might assist make good rings extra mainstream.

“For most consumers, the smart ring from Samsung will be the first contact they will have in the smart ring, and that top of mind awareness makes a huge difference in the long-term,” says Francisco Jeronimo, analyst for market analysis agency IDC.

James Kitto, vice chairman and head of Samsung’s cellular division within the UK & Ireland, heralded the ring’s launch as a “huge moment” for the corporate.

What are good rings?

Smart rings can monitor well being indicators akin to your coronary heart fee, sleep and menstrual cycle.

The market is presently dominated by Finnish well being tech agency, Oura.

In latest years the rings have change into a health tech trend staple for celebrities akin to Kim Kardashian.

With their small dimension and sleeker look, analysts say they may change into the successor to good watches just like the Apple Watch and Google Pixel Watch.

Mr Kitto described Samsung’s Galaxy Ring as its “smallest and most discrete product yet, offering accurate 24/7 health, wellness and sleep tracking.”

Smart watches sometimes have extra sensors than good rings, enabling them to entry and supply a wider vary of well being information.

But “less intrusive” good rings can present a handy, comfy and classy different for individuals who don’t wish to put on a cumbersome good watch, significantly in a single day to trace their sleep patterns, says Mr Jeronimo.

The gadget works with Samsung’s Galaxy smartphones operated by Android 11 or above, and can hit cabinets at a value of £399 within the UK on 24 July.

Dr Efpraxia Zamani, affiliate professor of data methods at Durham University, informed the BBC that Samsung’s Galaxy Ring forming a part of a wider ecosystem of merchandise offering insights into customers’ well being and wellbeing could also be an “attractive offering” for a lot of customers.

But she warned that customers of merchandise accessing and monitoring well being information ought to stay cautious of what information is being collected, how and the place it’s shared.

“Being part of an ecosystem, it means that data can be collected from the ring, from the watch, from the phone, and then, when put together, this can have even more negative impacts alongside the positive ones,” she stated.

The gathering of information regarding menstrual cycles has confirmed controversial prior to now.

Last 12 months, the UK’s Information Commissioner’s Office launched a assessment of interval and fertility monitoring apps over information safety issues.